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Yankee Chapter Board of Directors 
Yankee Chapter PRSA 


Wednesday April 17, 2013 from 8:30 AM to 12:30 PM EDT

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Long Term Care Partners 
100 Arboretum Drive
Pease International Tradeport
Portsmouth, NH 03801

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April PD Session:
Essentials of PR 

In this interactive session, facilitators Robin Schell, APR, Fellow PRSA, Rosemarie Rung, APR, and Pat McGee, APR, Fellow PRSA will give an overview of essential information for today’s public relations practitioner, including:

  • Behavioral public relations theories and how to apply them to your organization
  • Self-assessment and discussion on the 6 Roles of the PR Practitioner
  • Trends in Internal and External Communication
  • PR Research for Planning and Measurement
  • Media relations, including how social media has changed the way we build relationships
  • Crisis communications
  • Future trends in the PR field


Pat McGee is Secretary for Development and Communication at the Diocese of Manchester, responsible for assisting all diocesan institutions, parishes, and schools in acquiring the funds necessary to support the Mission of the Church. 

Rosemarie Rung is principal of Higher Rung Communications, providing strategic communications planning, leadership communication training and general public relations counsel to business and non-profit clients. 

Robin Schell is senior counsel and partner for Jackson Jackson & Wagner, a behavioral public relations and management consulting firm serving a national base of clients. 

Event Details:

This event will be held on Wednesday, April 17, 2013 from 8:30 a.m. to 12:30 p.m. at Long Term Care Partners, 100 Arboretum Drive, on the Pease International Tradeport in Portsmouth, NH. The cost for members is $30, non-members $50, and students/interns $20. 

All proceeds from this event will go to the James H. Bradley Memorial Scholarship Fund. Named in honor of the Yankee Chapter's 'founding father' James "Jim" H. Bradley, the scholarship is presented annually to a student with a delcared major in a public relations-related field who is studying at an accredited college or university in Maine, New Hampshire or Vermont. 

Special thanks to our professional development supporter:

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