St. Louis April Seminar: The Communicators' Toolkit 

Today’s communicators are often required to have a wide breadth of skills, with the ability to do more with fewer resources. Our full-day professional development seminar, The Communicators’ Toolkit, is designed to arm you with the latest strategies, tools and insights from top speakers in the field.

Our topics range from personal branding, strategic communication to online communication. How do you embed the right messages in your strategic communications plan? How do you build an online global strategy? What exactly are SEO, SEM and content marketing – and how do you use it to effectively reach your target audience? How do you thrive (and not just survive) in the midst of change?

Attendees will gain useful knowledge to take back to work – whether you are new to the industry looking to acquire relevant skills at low cost to a seasoned professional looking for continuous improvement.

All attendees will be entered to win a set of skills development books from the IABC Knowledge Center!

FEATURED SPEAKERS:

Keynote: Building your Personal Brand as a Professional Communicator | Robin McCasland, Internal Communication/Employee Engagement Lead, Dell; and Vice Chair, International Executive Board, IABC

Luncheon: Eight Strategies to Become a Star Performer in the Midst of Change | David W. Hults, Career Coach, Author, Professional Speaker, and Columnist

BREAKOUT SESSIONS:

• In a Word, Relevant: How Key Messages Form the Foundation for Strategic Communications | Angie Lawing, CEO, Mercury Labs
• Building an Online Global Strategy | Steve Thomas, President of the American Marketing Association and President of Net Impact
• A Refreshed Approach to Communication Strategic Planning | Robin McCasland, Internal Communication/Employee Engagement Lead, Dell
• Connecting with Consumers through Search | Derek Mabie, President and Co-Founder, Evolve Digital Labs
• Issues and Change Management: How Communication and Research Help Get it Done Quicker, Better and Cheaper | Nancy Bunker Koester, President and Owner, Bunker Koester & Associates Communication & Research
• Content Marketing for Business Communicators | Ed Mayuga, Partner, AMM Communications

Registration Deadline: Monday, April 15.

Payment Policy: You may pay with a credit card or pay at the door. No shows will be billed and expected to pay if cancellation is not received 72 hours prior to the event. After April 19, no refunds or credit will be issued.

The Communicators’ Toolkit is sponsored by:
AMM Communications
Midtown Printing & Digital Solutions
ProWolfe Partners