Harnessing Social Media - Carlsbad   6-21-13

Specific social media platforms may be fads, but social media itself is here to stay, and any small business that wants to attract new customers and build its sphere of influence needs to learn how to use it effectively and responsibly. Social media can be a powerful tool for small business owners who understand the technologies, how to use them, and how to interact with customers and consumers online.

You'll also gain valuable insight about:

• Why social media is important in your marketing arsenal
• The do's and don'ts of social etiquette
• How to handle negative comments
• How can social media help small businesses?
• What are the pros and cons?
• How are other small businesses using social media?
• What are the "Dos and Don'ts" of social media? 
  
  
  Registration Fee:
  $49 Early  /  $59 after 6/19/13



Featuring:
Fred Schlaffer
is currently President of a merchant processing company (credit card and other retail payments systems) in San Diego that serves more than 400 merchants. Fred's prior career was in computer hardware and information processing systems. He started three technology companies that were all venture funded raising over $45 million. He served as President and Vice President of Sales and Marketing for these organizations. He has more than 25 years of experience in implementing Internet projects, computer hardware solutions and software systems. Fred is an expert on digital document and computer systems solutions working for Konica Minolta, Data General, MIT Draper Laboratory and other major corporations. His experience includes managing worldwide sales organizations, starting small businesses, developing business plans, managing marketing organizations and sales operations. He has taught Business Development and Planning at Northern Michigan University. 
 
A member of SCORE since 2008, Fred has overseen all of the Internet Marketing workshops presented by SCORE San Diego, kept them continually updated, brought new programs as technologies develop, and expanded their scope as they impact small business.

Amy Wright
has spent more than 10 years working as a liaison between clients and technical staff. This experience has honed her ability to explain techno-jargon in easy-to-understand terms. Having devoted much of her time at future-ink decoding new technologies for her clients she is excited to pass on her hard-earned tips and tricks to help you get started with social media and grow your business. In this fast-paced workshop you'll find out more about the most popular social media platforms including: Facebook, Pinterest, Yelp!, and LinkedIn.

---------------------------------------------------------------------------------------------------------------------------------------------------

You may want to consider registering for SCORE's Discounted Series
*  7 workshops for only $350  *
Click on the link below for more information on the series:

Business Essentials and Planning

----------------------------------------------------------------------------------------------------------------------------------------------------

*To register for "HARNESSING SOCIAL MEDIA" only, click here:

Register Now!