Presents Power of Email Marketing Seminar
Sponsored by Arts on the Lake 
When
Monday June 3, 2013 from 5:30 PM to 7:30 PM. Registration begins at 5:30pm, Seminar begins promptly at 6:00pm
Power of Email Marketing
Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. In this session, participants will discover how communicating with customers regularly can help a small business stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty. This seminar covers:
- What is permission-based email marketing and becoming a trusted sender
- Email list building
- Increasing deliverability and open rates
- Writing good subject lines and content - getting readers to take action
- Tracking results and what to do with this information
- How email and social media marketing work together to achieve goals