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Tuesday June 18, 2013 from 8:00 AM to 4:00 PM CT
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Hilton Garden Inn Chicago O'Hare Airport 
2930 South River Road
Des Plaines, IL 60018

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Jill Scott 
The Academy for Private Duty Home Care 

Serving More Clients:
Strategies and insights to grow your

private pay, non-medical home care business

An intense interactive learning process with Stephen Tweed, CSP

In these times of turbulent change in home care, the strongest, fastest growing companies will survive.  In this high impact, interactive workshop, Stephen Tweed will share with you the latest insights from research conducted by Leading Home Care, and from the Private Duty Benchmarking Study conducted by Home Care Pulse.  Then he will guide you in developing a highly effective sales, marketing, and public relations strategy to get more referrals, convert more admissions, and serve more clients.

No one else in this industry has the information that you will gain when you come to this unique, high-impact learning program.  Not only will you get the benefit of the information provided by our faculty, but you’ll have the opportunity to network and exchange ideas with other successful private duty business owners. 

Objectives:  As a result of this program, participants will be able to…

  1. Describe the latest research into the top marketing techniques in home care.
  2. Discuss the differences between consumer marketing and referral marketing.
  3. Select the most effective marketing strategy for YOUR business.
  4. Apply these techniques to grow your inquiries and referrals that turn into admissions.


8:00 am – Coffee & Registration
8:30 am – Program Starts

I.  Opening
          1.  The Leading Home Care Home Care Sales and Marketing Study
          2.  The national Private Duty Benchmarking StudySCT 3 fingers
          3.  Five Sources of Inquiries and Referrals
          4.  Three ways to Grow your Business
          5.  Consumer Marketing versus Referral Marketing

II. Marketing Directly to Consumers
          “How to build brand awareness without wasting a ton of money”
12:00 – 1:00 - Lunch

III. Marketing to Referral Sources
          “How to reach high potential referral sources using the Six Secrets of Selling Private Duty Home Care”

IV. Application – Developing your Simple Strategic Marketing Strategy
         1.  Primary Marketing Techniques
         2.  Secondary Marketing Techniques
         3.  Repetition and consistency
4:00 - Adjourn

About your Speaker:  Stephen Tweed, CSP, has spent the last 25 years working with home care and hospice organizations that want to grow and with home care leaders who want to get ready for the future.  He is currently Chairman and CEO of Leading Home Care …a Tweed Jeffries company.  He regularly conducts industry surveys and research to identify the best practices in business strategy, sales & marketing, and leadership.  

Stephen is Publisher of Private Duty Today, the leading electronic newsletter for owners, CEO’s and administrators of private pay, non-medical home care companies.  He is also the Founder of The Academy for Private Duty Home CareŽ.
Serving More Clients workshop in Chicago IL sponsored by The Academy for Private Duty Home Care
Serving More Clients workshop in Chicago IL sponsored by The Academy for Private Duty Home Care

Our Workshop Host

We want to say a special thank you to the Illinois Homecare and Hospice Council for hosting the workshop.  Members of the IHHC receive a special discount for attending the workshop.  Look for a discount code from IHHC to enter when registering for the workshop.

Our Workshop Hotel

A block of rooms have been reserved for June 17, 2013 - June 18, 2013 at a rate of $129.00/night. The special room rate will be available until May 27th or until the group block is sold-out, whichever comes first. You will receive room reservation information in your confirmation email upon registration.

Note: Premium Members of The Academy for Private Duty Home Care receive a discount on their registration fee for this workshop.  Look for an email from Jill Scott, jill@leadinghomecare, with the discount code to enter when registering.  You can also email Jill to request the discount code.