Principles of Demand Management Seminar

APICS, in collaboration with the APICS Chicago chapter, presents the Principles of Demand Management Seminar. This seminar is designed to assist beginning as well as experienced demand planners to acquire a firm understanding of the principles and functions of forecasting and customer and demand management. The seminar begins with a full discussion of the principles of forecasting and then proceeds to a full discussion of how effective forecasts are created and the various types of standard forecasting models available to today’s demand planner. Following, the seminar launches into an introduction to Demand Management. The central focus is first on managing forecast performance. This section contains a full discussion on tracking forecast error and the various tools available for ensuring forecasts are accurate. Next, the seminar provides a full definition of Customer Relationship Management (CRM). The seminar concludes with a discussion of the various aspects of customer order management. The seminar includes performance reviews to validate participant understanding of the concepts and techniques discussed in the seminar.

Speaker: Dr. David Ross, CFPIM and CSCP

Senior Manager - Professional Development at APICS.

David Ross, PhD, CFPIM, CSCP, has been a frequent speaker at industry conferences. Currently, Ross is senior manager of professional development for APICS The Association for Operations Management. A recognized enterprise resources planning (ERP) and supply chain management (SCM) industry expert, Ross has spent more than 35 years in manufacturing, distribution, and ERP/SCM system consulting, education program management, internal professional development, e-learning tools development, and education program administration. In addition to many articles related to supply chain management, Ross has published six books.