Contact
Jill ScottThe Academy for Private Duty Home Care
jill@leadinghomecare.com
804-814-9098
Where
An online interactive learning program with Bob Roth, Managing Director, Cypress Home Care Solutions, and Stephen Tweed, CEO of Leading Home Care ... a Tweed Jeffries company , brought to you by The Academy for Private Duty Home Care.Presents its May Webinar:
"Grow Your Business with Branding and Direct to Consumer Marketing"
May 23, 2013
4:00 pm Eastern
With Bob Roth and Stephen Tweed
What does it take to grow your private pay home care company into a $3 plus million dollar business?
You’ll hear the answers to this question when Bob Roth, Managing Director of Cypress Home Care Solutions in Phoenix, AZ joins us to describe the consumer marketing and branding techniques he and his company have used to become one of the leading companies in the Valley of the Sun.
Bob will talk about the Six Circles of Influence that he uses to reach out to the Phoenix community, and to generate hundreds of inquiries that turn into admission every year. Bob will describe how he has used television advertising, public relations, community events, and car wraps to generate a buzz about Cypress Home Care Solutions. He’ll show you details and specific examples that you can use in your local market.
Objectives: As a result of participating in this live web conference, you will be able to:
1. Discuss specific examples of branding and consumer marketing for private pay home care
2. Determine which methods will work best in your local marketplace
3. Apply these techniques to grow your business.
About Your Guest Presenter: Bob Roth helped found Cypress 
HomeCare Solutions with his family in 1994. With 28 years of consumer products, health care and technology experience, Bob is considered an innovator of technologies used to enhance communication and effectively support customers and peers. Bob’s background in consumer products marketing and his creative approach to marketing in home care has afforded him invitations to join the faculty and be an advisor several different national home care conferences.
Cypress HomeCare Solutions has been honored to receive a number of awards over the years. In October 2007 they were awarded Small Business of the Year award from Goodwill Industries of Central Arizona. Cypress was also named one of the 2009 Comerica Bank Arizona Companies to Watch. Cypress HomeCare Solutions finished in the top 3 Home Health Care Agencies in Arizona Business Magazine’s “Ranking Arizona” Edition, the past 6 consecutive years. This year and the year before Cypress received the #1 ranking for Arizona’s Top Arizona Home Care Agencies.
Cypress Home Care Solutions is also a host company for The Private Duty Field Trip sponsored by The Academy for Private Duty Home Care. Go to www.privatedutyacademy.org to learn more about visiting Bob’s company.
About your Presenter: Stephen Tweed, CSP, has spent the last 25 y
ears working with home care companies that want to grow and with home care leaders who want to get ready for the future. He is currently Chairman and CEO of Leading Home Care …a Tweed Jeffries company. He regularly conducts industry surveys and research to identify the best practices in business strategy, sales & marketing, and leadership for home health care, hospice, and private duty home care. Stephen is the author of Strategic Focus: A Gameplan for Developing Competitive Advantage, and six other books written especially for home care and hospice.
Also Note: For multiple locations, the price is $99 for the first registrant/office and $79 for each registrant/location thereafter. For pricing on five registrants/locations or more, please call Jill at 804-814-9098.