WWPR July Brown Bag Discussion:         "Online Metrics Bootcamp"

With so much information in PR distributed online, understanding and sharing the best online metrics is critical for sharing and reporting. Free tools like Google Analytics, Facebook Insights, and other quantitative tools, can give you the hard numbers to demonstrate campaign success, in addition to more qualitative analysis. Hear from the digital communications industry's leading experts on how to gather meaningful data, analyze it, and then optimize it. From bounce rates, to traffic sources, to keywords, we'll walk you through the metrics that matter. 

Please join Washington Women in Public Relations for a Brown Bag Discussion where experts from the field will focus on these issues and more. Presenters include:

• Shana Glickfield (@dcconcierge), Partner, Beekeeper Group
• Cary Lawrence (@csavlaw), VP, Agency Development, SocialCode
• Jenna Golden (@jigolden), Political and Advocacy Sales, Twitter
• Susanna Murley (@susannamurley), Manager of Digital Media, Solar Energy Industries Association