SCPA Ad Design That Sells Workshop 

Do your newer ad sales representatives and production employees need help creating ads that work for your advertising customers? Do your sales people need to jump-start their creativity? If your answer is yes, sign them up today for Design that sells, a workshop for newer ad professionals.

Join us at SCPA Offices on Thursday, Sept. 12, from 10 a.m. until 3 p.m. Your staff will learn ways of bringing readers into an ad through the use of effective type and art work. SCPA Executive Director Bill Rogers will lead attendees through ad design basics using award-winning ads from across South Carolina. Basic design principles will also be covered including:
• Headlines
• Color choices
• White space usage
• Font choices
• Borders
• Line art vs. photos
• Contrast
• Give ads stopping power
• Turning readers into buyers

This hands-on session is limited to the first 20 people. Lunch will be provided. Cost to attend is $45 for members and $65 for non-members.

• You can securely pay by credit card here. You'll be prompted after registering your newspaper's attendees.
• You are also welcome to pay by check. You can select the "Pay by Check" option when checking out and SCPA's address will be listed.
• If you'd like to be invoiced, simply select "Pay at the Door" and we'll email you a PDF invoice that you can submit for payment later.

Participants are asked to send in  specific questions for Rogers. You can do this directly on the registration form, or by contacting Jen Madden.