LIFT-IT Educational Session

Wednesday, June 19, 2013 

"Big Data or Big Brother?"

What's in it for the Little Guy?

Businesses are collecting more data than they know what to do with. 

To turn this information into Competitive Gold, they'll need New Skills and a New Management Style*


Diane Muscarella
Long Island Forum for Technology (LIFT)


Wednesday June 19, 2013 from 8:00 AM to 11:30 AM EDT

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The Morrelly Homeland Security Center

510 Grumman Road West 

Bethpage, NY  11714

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Join LIFT-IT for an Informative

Panel Presentation on "Big Data"



Pete Moran - General Sentiment 

 Pete Moran

Chief Executive Officer - General SentimentGeneral Sentiment

General Sentiment will talk about how  to help the Long Island business community understand how to leverage Big Data through Social Media and how their individual businesses are viewed, their behaviors and how their customers view them.


Darryl Ramset

Darryl N. Ramsey

Business Development and Technical Strategy,

Americas Public Sector, Juniper Networks

Juniper Networks

Juniper Networks will talk about how to best harness and utilize Big Data.



Rob Ende

Rob Ende

Founder and President,

Supply Chain, Inventory Management and Analytics Consulting, REanalyze

REanalyze Good Logo

Big Data for the Little Guy - What's in it for the Rest of us?  Not every company deals with truly "Big" data. But that doesn't mean your data is any less important or useful for making better decisions and transforming your business.  Rob Ende will highlight the benefits of Analytics for companies of any size in any industry.  Rob will frame a few key questions to help you get started.  (1) What questions are you trying to answer?  (2) What data do you need to answer those questions?  (3) How can you visulaize the data to draw conclusions?


Wednesday, June 19, 2013 

The Morrelly Homeland Security Center

8:00 a.m. - 10:00 a.m., Continental Breakfast

Networking until 11:00 a.m.

LIFT-IT is pleased to present an informative panel presentation on "Big Data" which is changing the way businesses make decisions.   With so much data available, how in the world can management deal with this vast and valuable information?    Our panelists will discuss various ways that businesses can take advantage of, and improve their company's performance -- but first they must learn how to change their "decision-making" skills!!  Continental Breakfast included.

Speaker Bios:

Pete Moran, General Sentiment:

Pete Moran is the chief executive officer for General Sentiment. With extensive experience in large and small media and technology companies spanning a 30-year career, he has exhibited successful leadership in advertising sales for three cable MSOs, a cable network and a variety of advanced advertising, direct marketing and Internet-based businesses.

Pete's entrepreneurial nature has led to a strong track record in sales, marketing and organizational development. A focus on business integrity and a unique ability to place companies' many moving parts in their proper places by forging partnerships, building consensus and leading by example helped build a solid reputation within the media and advertising industries.

Darryl N. Ramsey, Juniper Networks:

Darryl joined Juniper Networks as a Business Development Manager and Technical Strategist in 2010.  Mr. Ramsey is charged with the task of growing and positioning Juniper’s solutions for State and Local Governments in the Americas and Global Education customers at multiple leadership and executive levels.    As an area of specialization, Mr. Ramsey applies his extensive knowledge in the Intelligence and Emergency Management sectors to develop new and existing Public Safety/Cyber Security focused partnerships and solutions; Essential to virtually every vertical market today.
Prior to Joining Juniper, Darryl held various Sales Strategy, Engineering Architecture and Business Development positions across several sectors including Life Sciences, Healthcare, Education and Public Sector at Cisco Systems.   His tenure at Cisco Systems, between 1998 through 2010, was part of a technology focused career spanning over twenty years.    

Mr. Ramsey sits on several Boards in NY and NJ, including The Applied Science Center for Homeland Security and several New York based School K-20 organizations.  He is a past Board member of the FBI’s sponsored Infragard Alliance.  Mr. Ramsey has extensive experience with Government affairs, policy creation, and the development of public/private partnerships.  Mr. Ramsey has a BA in Psychology from the City University of New York at Hunter College and is currently completing graduate studies in Homeland Security Management at the DHS Homeland Security Center of Excellence at Long Island University, CW Post.

Rob Ende, REanalyze:

Rob Ende, founder and President of REanalyze Inc., is a Supply Chain and Analytics consultant with extensive experience in Supply Chain and Inventory Management, Quantitative Modeling and Analysis, Corporate Strategy and e-Business.

In 2011 Rob founded REanalyze Inc., a management consulting company that helps its clients in Manufacturing, Distribution and other industries optimize their supply chain operations and use data and analysis to make better decisions in all aspects of their business.

Prior to founding REanalyze, Rob was Vice President of Supply Chain for Leviton Manufacturing Company, a leading manufacturer of electrical devices. Reporting to the COO, he led an organization of more than 300 employees across Planning & Inventory Management, Sourcing & Purchasing, Logistics, Customer Service and eCommerce.

Rob previously spent more than 7 years at Arrow Electronics, a Fortune 200 Distributor of electronic components and computer products. As Director of Supply Chain Optimization, he built a team that optimized the company's end-to-end Supply Chain and contributed directly to a 70% increase in inventory turnover.

Earlier in his career, Rob was Director of Strategic Planning for comparison-shopping web site, a Consultant for The Boston Consulting Group, and an Aerodynamics Engineer for the Grumman Aerospace Corporation. He is an APICS Certified Supply Chain Professional and a Lean Sigma Greenbelt. He is also an active member of INFORMS, the Institute for Operations Research and the Management Sciences.

Rob earned an MBA with Distinction from The Wharton School of the University of Pennsylvania, where he was recognized as a Palmer Scholar for finishing in the top 5% of his graduating class. He also holds an MS in Aeronautics and Astronautics from Stanford University and a BS in Aerospace Engineering from Penn State University.

LIFT is not just another business association. It is a member organization that provides direct services in key operational areas and access to new growth markets.

To learn more about LIFT; the LIFT Family of Companies, member services, events and value-added benefits you won't receive from any other association, visit: Then contact Lucy Lawlor at or 631.846.2731 to become a member. 

Not a member and would like to join us?  Non-Members have an opportunity to register for events at discounted fees.  All members are verified.   * Note: Statement appeared in the Octobr 2012 Harvard Business Review, Page 61.