Margie Galarneau 
Enterprise Toronto 


Tuesday June 11, 2013 from 9:30 AM to 4:00 PM EDT
Add to Calendar 


North York Civic Centre 
Lower Level, Council Chambers
5100 Yonge Street
Toronto, ON M2N 5V7  

Driving Directions 

Parking: There is an above-ground Green P parking lot and underground parking available on Beecroft Street, directly behind the Civic Centre.

Public Transit: Take the TTC to North York Centre station.


Plan to either bring or buy your lunch. There is a food court in the building adjacent to the Civic Centre.

























Enterprise Toronto Logo
Social Marketing Summit:
Learn How to Drive New Business Opportunities
Through Online and Social Marketing
Tuesday, June 11th  |  9:30am - 4:00pm

No charge to attend. 

Presented in partnership withConstant Contact

Event Hashtag: #SocMktgTO

9:30am - Registration

10:00am – Grow Your Business with Online Campaigns
Lisa Kember, Regional Director - Eastern Canada, Constant Contact Inc.
You are using social media, email and search marketing for your business - or you know you should be. But how do you ensure it will work to drive new opportunities for you? This introductory session walks through the importance of planning for your online activities. Knowing what you want to achieve and setting a clear objective will lead to successful marketing campaigns that pull the response you intend.

10:45am – Increasing Brand Awareness, Leads and Referrals with Pinterest
Lowell Brown, CEO, Going Social
More than 11 million people congregate on Pinterest. The fastest-growing social media site ever provides an exceptional opportunity to drive online traffic for almost any business. Learn how many organizations are using it – from retail to creative services to B2B organizations. This session looks at how to leverage Pinterest to generate leads and create new opportunities. 

11:30am - Local Marketing: The Simple System to Generating Customers from Google and Google+
Chris Johnstone, Owner,
During this entertaining and informative session you will be brought up to date with the latest changes to Google and Google+ and learn what they mean for your business. You will learn how to capture a front page ranking, for free, and discover Google's new tool that gets your business on the front page overnight. Learn best practices, see case studies, and understand mistakes to avoid when connecting with online customers.

12:15pm - Lunch Break & Networking

1:15pm - From the Trenches: Entrepreneurs Discuss What Works on Social Media
Moderator: Katherine Roos, Enterprise Toronto
Laura Berg, My Smart Hands
Salima Syerah Virani,
Kenda Blum, Balance My Life
Cathy Nesbitt, Cathy's Crawly Composters
While it is great to hear from the experts, sometimes you want to know what your peers are experiencing. In this panel, four small business owners will discuss their experiences leveraging Facebook, Twitter, LinkedIn and other social media sites.  

2:00pm – Building a Powerful LinkedIn Profile that Makes an Impression!

Ross Macpherson, President, CareerQuest
If you are looking to build a name for yourself professionally, you absolutely MUST have an effective and compelling LinkedIn profile. It’s a huge part of your online identity, and is critical for networking and brand building. However, the hard truth is, most LinkedIn profiles are AWFUL. In this dynamic interactive session, you will learn cutting-edge best practices for building a strong LinkedIn profile that positions you above your competition.  You’ll learn how to build a strong Headline, how to write a Summary, and some SEO tricks to help get you noticed. 

2:45pm - Turn Your Online Presence into Your Best Sales Tool
Marie Wiese, President, Marketing CoPilot
The behavior of your buyer has changed. This directly impacts what happens when they go to find you online. It also impacts how you need to market your organization using social media, email and SEO tools. This session will look at how to attract people to your business  and draw them through a process that helps you find customers - and keep them!

3:30pm – Concluding Remarks and Networking