SCORE Fairfield County logo-NEW

When: Wednesday, June 19, 2013; 6:00 pm - 8:00 pm; check-in starts at 5:30 pm


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Where:  Stamford Innovation Center, 175 Atlantic Street (corner of Main St.), Stamford, CT  06901


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Registration Fee:  This is a FREE workshop

Parking Options:  Stamford Mall Garage (enter on Atlantic St. side $.50 for 3 hours); 26 Bell Street Garage; Municipal Lot at 62 West Park Place (behind Curly's); limited street parking is also available, free after 6:00 pm

For more information about other SCORE workshops and/or to get FREE One-On-One Business Counseling please visit our website at:

If you have any questions or comments please contact Fairfield County SCORE at 203-831-0065 or by email at:






Google Analytics: Actionable, Insights & Custom Reporting


Wednesday, June 19, 2013

6:00 pm - 8:00 pm | check-in starts at 5:30 pm

Stamford Innovation Center

175 Atlantic Street, Stamford, CT 06901

This is a FREE workshop

Google Analytics is the most widely used web analytics platform currently available.  Used by local businesses and Fortune 500 companies, it provides a wealth of information.  Learn how to translate that data into actionable business insights by leveraging advanced features in an up-to-the-minute review of Google Analytics latest capabilities including real time data reporting.

You will learn:

  • How to Measure Marketing Initiatives
  • Set-up Conversion Funnels
  • Track Visitor Flows
  • Create Advanced Segments
  • Analyze Multi-Channel Attribution
  • Use Real-Time Events & Widgets
  • Layout Customized Reports

Speaker:  Kate Hamilton-Miller

Kate is Director of Social Marketing and Client Content Strategy at Search Smart Marketing.  She is a Google/Microsoft certified professional and search engine marketing industry vet who provides comprehensive media planning, integrated marketing strategy, conversion optimization and competitor analysis.  Her work includes paid search and organic search optimization efforts for companies like Invisalign, Nestle Waters, Enterprise Rent-A-Car and AutoNation.