First Crush Winemaking Experience and Constant Contact


Thursday August 15, 2013 from 11:00 AM to 1:00 PM PDT
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First Crush Winemaking Experiece 
2975 Limestone Way
Paso Robles, CA 93446

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Nick Cavarra 
Social Punch Marketing 

Nick Cavarra - Owner - SocialPunchMarketing

Social Punch Marketing is a full service marketing company with a focus on helping you get the best results out of your Constant Contact account. We work with small businesses, non-profits, theaters, restaurants and real estate brokers. We excel at training our clients to use Constant Contact and understand best practices for email and social media marketing so they can deploy effective, results driven campaigns. But if you’d rather have us do it all for you, we’re happy doing that too!

SocialPunchMarketing founder, Nick Cavarra, has spoken at many conferences as an expert in Behavior Change and Social Impact Marketing including the 2012 San Diego Cause Marketing Conference, 2011 Behavior and Climate Change Conference and the 2011 PIRATES Nonprofit Cause Marketing Seminar.

With over 25 years of experience in marketing and entertainment, Nick has worked on water conservation campaigns with the Lower Colorado River Authority, Metropolitan Water District and the California Department of Water Resources, as well as energy conservation campaigns for Flex Your Power in California. He has developed campaigns to improve children’s education and nutrition (First 5 California); emergency preparedness (Office of the Los Angeles Mayor – Homeland Security Department), campaigns to discourage bullying and gang violence (Los Angeles Human Relations Commission Zerohour Program), as well as social media campaigns for education leaders (UCLA Extension). No stranger to production in radio, Nick launched and produced the business talk radio show 2MinutesWith (now Unfinished Business) with co-hosts Renee Fraser and Betsy Berkhemer currently airing on KFWB News Talk 980 in Los Angeles. He performed on Broadway as well as produced two award winning musicals in New York.

He is a 2011 Fellow of the Leadership LA program through the Southern California Leadership Network and is an active member of the Los Angeles Area Chamber of Commerce.

He is a veteran of the 82nd Airborne Division, earning multiple letters of accommodation, completing 32 parachute jumps, and was honorably discharged after serving from 1983-1986. He attended the USC School of Cinema and Television, with a BFA in Theater Arts.

To learn more, visit us at or check us out on LinkedIn, Facebook or Twitter.


Grow Your Business with Email and Social Media

When: Thursday, August 15, 2013, 11:00am – 1:00pmConstant Contact Authorized Local Expert

Where: First Crush Winemaking Experience,
Paso Robles, CA 93446

Parking: Plenty of free parking on site.

Please bring a business card for admission.

Presenter: Nick Cavarra of SocialPunchMarketing (Constant Contact Authorized Local Expert)


10:45 AM Registration
11:00 AM Grow Your Business with Email and Social Media
1:00 PM Program Ends

This free workshop is designed to give small businesses and nonprofit organizations some simple ideas for growing their organizations using email marketing and social media. Topics include what to write about, how to get more people to stop and read your messages and how to get more action, or reaction, to your messages and offers.

We will discuss what it means to run a campaign and tactics for measuring success without spending a lot of time or money. Participants will leave with a workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project. This class is best suited for beginners in online marketing.

We will touch on facebook, using images for higher impact and we will even cover the importance of mobile-friendly content for higher engagement. This is a great class for beginners and smaller organizations looking to accomplish more in less time and with a small budget.

  • Engagement Marketing
  • Marketing Objectives
  • Marketing Goals
  • Marketing Campaign
  • Channels that Matter
  • Measurable Results

By documenting your understanding of these topics, in a way that creates a plan, you will leave with a greater understanding of how to optimize you email and social media marketing from a standpoint of where to find and how to cultivate the best relationships.


Sponsored by First Crush Winemaking Experience, SocialPunchMakreting and Constant Contact.
 This event is free to attend.

Lowell and Becky Zelinski

First Crush is owned and operated by Becky and Lowell Zelinski, Ph.D. They own a vineyard management company called Precision Ag Consulting in Paso Robles, California. Becky Zelinski has a degree in communications from California State University, Bakersfield with a background in journalism, public relations and event planning. She was a freelance journalist and photographer, and wrote as a news correspondent for The Bakersfield Californian. Lowell Zelinski has doctorate in soil-plant-water relations from the University of California, Davis with nearly 30 years experience in agriculture production.

Becky conceived the idea for First Crush after learning how enamored friends and family were with the Zelinskis' personal winemaking experience.

"A few years ago, Lowell and I made our own wine. I documented the entire process on film and shared it with friends and family. Numerous people said it looked like so much fun that they wanted to experience the joy of making wine too. So we figured out a way that they could."

Becky's meticulous attention to detail and party-planning experience means every weekend will be filled with fabulous food, great camaraderie, and lots of fun. The Zelinskis will be applying their viticulture knowledge, personal talents and personal winemaking experience, with local contacts to make First Crush, a delightfully rewarding and memorable event.

Coleen Gravem is the Marketing and Event Planning Assistant at First Crush, and is also an Agricultural Communications senior at Cal Poly, San Luis Obispo.  She started in June of 2011 as the harvest intern and quickly became an integral part of the First Crush team.  You might recognize her from the Crush Encounter weekends, visits to the tasting room, or any of the tasting and trade shows First Crush attends throughout the year.  She has grown so much with us in the past year and we can't wait to see where this path leads her in the future.