The Power of Email Marketing for Small Business 

Please join us to discover how communicating with your customers on a regular basis through email marketing can help you stay connected, while generating increased referrals, sales, and unwavering customer loyalty. The URL Dr. shares real life examples that you can use in your small business.

Whether you're new to email marketing or you've been using it for years, you'll get practical information in this workshop that you can take back to the office and put into practice. You’ll learn how to start and build a strong permission-based customer list… get your audience to open, read and act on your email… and use your past results to sharpen your email marketing program as you go along. This practical program gives you a concise, but comprehensive overview of how easy it is to create and send professional-looking email newsletters and promotions. Learn the latest best practices and proven strategies to:

Connect

• Email Marketing Basics – Discover how permission-based, best-practices email marketing can help you forge strong relationships with your customers, and boost your overall marketing program.
• Building a Quality Email List – Why permission-based email marketing makes smart sense for your business, with tips for starting, building, and maintaining an effective list of email addresses.

Inform

• Creating Valuable Email Content – Deliver content that’s exciting, meaningful, and relevant… at the right time… in the right format.
• Getting Email Delivered and Read – Learn about the techniques and technology that can help get your email delivered, and the subject lines that will get it opened and read.

Grow

• Learning from your results – See who opened your email and what links they clicked on… and use your findings to shape your next campaign to achieve higher delivery, readership, and response.

We'll also be giving away free prizes to several lucky attendees. Don't miss this great event! Sign up today and bring a small business friend or two!

FREE
Register Now!

This workshop is one is a series that the SBTDC is sponsoring over the next few months in both Hagerstown, MD, and Frederick, MD. Please visit the web pages of all of the events. We hope to see you there!

Frederick - Aug 6, 2013 - Prescriptions for Online Success

Frederick - Sep 10, 2013 - Social Media Marketing Made Simple...Really

Hagerstown - Jul 18, 2013 - The Power of Email Marketing for Small Business

Hagerstown - Aug 29, 2013 - Prescriptions for Online Success

Hagerstown - Sep 24, 2013 - Social Media Marketing Made Simple...Really

 

 

 

 

 

Visit our site to view our training calendar

 

The Maryland SBDC program is funded in part through a cooperative agreement with the U.S. Small Business Administration and State of Maryland. All opinions, conclusions or recommendations expressed are those of the authors (s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two in advance. Call the Central Region office (410) 837-4928 to make arrangements for those with disabilities or special needs.