What
At the 2013 APPL Partnership Convention, NewCity founder and president David Poteet presented “Content Strategy for Public Lands Web Sites” to help those in public lands with Web site issues particular to them. Based on popular demand, we are now expanding on the content in a three-part Webinar series based on the session. Join us for a fun, interactive way to liven up your Web site!
When
Webinar #1 - July 17, 2013 2:00 pm - 3:00 pm EDT
Webinar #2 - July 24, 2013 2:00 pm - 3:00 pm EDT
Webinar #3 - August 14, 2013 2:00 pm - 3:00 pm EDT
Webinar #2 - August 21, 2013 2:00 pm - 3:00 pm EDT
Contact
Chuck BenjaminAssociation of Partners for Public Lands
301-946-9475 extension 225
cbenjamin@appl.org
- “Outstanding!”
- “So helpful—interesting and fun!”
- “[A] good way to jump start and look at [our] website for updates and changes to better serve the customer.”
Webinar 1: Content Strategy for Parks and Public Lands Web sites
July 17, 2013, 2–3 pm EDT
Your Web site is a vital part of how you connect with visitors, members, and other key audiences. In this Webinar, we’ll share some tips and try out easy techniques for better organizing your Web site, connecting with partners, and developing travel, interpretive, and e-commerce content.
Webinar 2: Increasing Your Web Presence
July 24, 2013, 2–3 pm EDT
Live repeat Wednesday, August 21, 2013 2-3 pm EDT
Simply having a Web site does not guarantee that people will visit it. Learn how to use search engine optimization tools to plan your site content and increase visits from people interested in your destination. Further, you’ll discover how to turn analytics into a decision tool by understanding how people are finding you, what they're looking for, where they are succeeding or failing on your Web site, and what you can do about it.
Webinar 3: EngagementJuly 31, 2013, 2–3 pm EDT Changed to Wednesday, August 14, 2013 2-3 pm EDT
Explore further capabilities of your Web site as you learn the secrets for engaging members and donors, through not only your Web site, but also social media.
Presented by the Association of Partners for Public Lands, in partnership with NewCity
Presenter David Poteet is the founder and president of NewCity, an interactive design agency with particular expertise in education, science, and culture. David teaches regular workshops on experience design and web content. He has led web and mobile strategy for clients including Virginia Tech, Imperial College London, the Great Smoky Mountains Association, American Park Network, and the Yellowstone Association.
Register for one, two, or all three webinars. Even if you can't attend the live webinar broadcast you can still register for the webinar and access the recording for up to a month after the event.