Saturday August 3, 2013 from 8:30 AM to 4:30 PM EDT
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Radisson Riverside Hotel 
120 East Main Street
Rochester, NY 14604

Driving Directions 


Marietta Avery 

WDKX Women for Women: The Entrepreneurial Mindset 

A conference for aspiring entrepreneurs who are contemplating starting a business or are in the early stages of their venture. For budding entrepreneurs who have an existing business and seeking to get to the next level. Workshops offered by dynamic entrepreneurs in the Rochester community. Lunch is included with special guest speaker.

Cost is $40 - You can select (1) workshop per session for a total of (3) workshops.

Cost includes lunch with Key note speaker - Dr. Ruth H. Scott, CEO of Scott Associates Consulting, Inc.

Workshop for Teens is $10 - for teens only ages 13 years old -18 years old.  Cannot sign up for other workshops.

More Information

Event Details:

Session 1:  9:30a – 11:00a

Workshop Aspiring Topic:  (THE BAUSCH ROOM)

Do you have what it takes? Understanding the traits of successful  entrepreneurs


Dean dt ogilvie, Dean of the E. Philip Saunders College of Business at the Rochester Institute of Technology and Professor of Business Strategy 


Program Description:  

This workshop will go over the traits that characterize successful entrepreneurs and the mindset that allows people to grow their businesses to the next level. Participants will get a realistic view of what it takes to be an entrepreneur and ideas on how to handle situations in which one may not have a recommended trait.


Workshop Budding Topic: (THE CARLSON ROOM)

How to Hire and How to Fire

Facilitators: Theresa Mazzullo, CEO of Excell Partners &   Candace Walters, CEO of HR Works, Inc.

Program Description:  

Whether your company has one employee or 100, HR is essential. This program will teach entrepreneurs best practices for HR such as, how to maximize the potential in their company by selecting the right people and knowing how and when to fire non-performers. 

Workshop Sponsor (THE ANTHONY ROOM)

"Oh Boy Were Our Mothers Wrong About Talking to Strangers"

Facilitator: Angella Luyk, CEO of Midnight Janitorial Inc.

Program Description:  

When you walk into a room full of strangers do you panic? Do you have an infomercial? Do you know how to hand cards out and follow up? This workshop will teach you that and more. Learn the steps to becoming an amazing networker. You will learn the “3” rule, how to make instant connections, and how to be the “queen of small talk”. This workshop is for anyone who wants to learn how to maximize their networking time.

Session 2:  11:15a – 12:45p

Workshop Aspiring Topic:  (THE BAUSCH ROOM)

Avoiding common mistakes made by startup and early stage ventures

Facilitator: Daisy Rivera Algarin, Sr Marketing Specialist, City of Rochester, Neighborhood & Business Development, Bureau of Business & Housing Development

Program Description:

Participants will receive and overview of basic steps in planning the start of a business that will include the following:

Part I

  • The Idea/Concept
  • Product cost
  • Customer Base
  • Location
  • Budget

Reality Check…

  • Funding
  • Implementation

Part II

City of Rochester Grants and Loans and Other resources


Workshop Budding Topic: (THE CARLSON ROOM)

How to Use Your Website and Social Media to Grow Sales

Facilitator: Sitima Fowler, CEO of Capstone Information Technologies   

Program Description:

People often put up a website and then wonder why no one ever calls.  There is much more to a website if you want to use it as a lead generator.   Effectively managing your entire Internet presence will not only drive more people to your website but you will also end up converting them to pay customers.  During this workshop, Sitma will share effective strategies to creating a sales generating internet presence.

Workshop sponsor (THE ANTHONY ROOM)

VERIZON WIRELESS: Technology in business

presented by Marc LeBeau.

Program Description:

Explore the power of mobile technology and see how it can aid in improving your operations, drive efficiency and increase your bottom line/revenue. Smartphones, Tablets, Wireless Routers are just a few of the components shaping the face of Small Business.  Come learn how it can help you.

LUNCH with Special Guest Speaker - Dr. RUTH H. SCOTT, Ceo of Scott Associates Consulting Inc.  1p -2:30p  (THE RIVERVIEW TERRANCE)

Session3:  3:00p – 4:30p

Workshop Aspiring Topic: (THE BAUSCH ROOM)

"Mind Your Business" Dot Your I's and Cross Your T's

Facilitator:  Ruby Lockhart, Executive Director, Garth Fagan Dance

Program Description:

Are you aware of the percentages of small businesses that fail in the first year?  Most people would say 50%; that is no longer true. The number of businesses that fail in the first year is much closer to 90%.  The reason for this, more often than not, is because new business owners do not understand what they are getting into and soon become overwhelmed. To combat this is to MIND YOUR OWN BUSINESS. 

Workshop Budding Topic: (THE CARLSON ROOM)

Expanding Your Market: Contracting with the Federal Government

Facilitator: Paulette Birch, CCAS, Program Director MCFL PTAC

Program Description:

Learn how to make the United States Government your customer.  The federal government is the largest purchaser in the world spending nearly $540 billion dollars on goods and services.   This workshop will provide the steps necessary to explore the marketplace and the opportunities afforded women-owned firms.   Items covered include:   What the government looks for in a prospective contractor, how to research the market, how to find opportunities and required registrations.

 Teenpreneurs: 10 Tips for Early Entrepreneurial Success (THE ANTHONY ROOM)

Facilitator: Dr. Delmonize "Del" Smith, associate professor of management at RIT’s Saunders College of Business

Program Description:

Teenpreneurs (young entrepreneurs between the age of 13-18) possess distinct competitive advantages, from a familiarity with technology to a savvy for social trends. A new wave of teenpreneurs are creating multi-million dollar ventures while also making a positive social impact. Their tips for early entrepreneurial success are straightforward and easy to follow

Workshop sponsor (THE ANTHONY ROOM)



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