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Thursday, August 8, 2013  

10:00 AM to 3:00 PM PDT

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Lunch will be provided 


Desert Healthcare District 
1140 N. Indian Canyon Road
Stergios Building 1st Floor Conference Rooms A&B
Palm Springs, CA   92262

Driving Directions 


Leyla Taber 
Association of California Healthcare Districts 




Storytelling, Messaging and Media Training for Healthcare Districts

Who Should Attend: Please send 3 people to this workshop. We recommend that your Chief Executive Officer and Board Chair attend, along with anyone else who has responsibility for external communications. 

  • The importance of telling the Healthcare District story
  • How to develop and stick to consistent messaging
  • Develop a structure to tell your District’s story
  • How to conduct a proactive media and community relations program
  • Build visible public champions for your District
  • Tips and tools for effective media/social media relations


Workshop Agenda

What’s the Problem?

  • Generally negative news coverage
  • Member feedback
  • No clear Healthcare District definition

What’s the Solution?

  • Consistent, strategic messaging 
  • Recruit and engage supporters to help tell the story 
  • Get positive stories out to your audience 

Making it Happen

  • What are Key Messages? 
  • Messaging – Tips & Tactics 
  • Messaging practice 

Media Relations

  • What makes a news story 
  • District-level media outreach – Tips & Tactics 
  • Interview practice 



Space is limited and pre-registration is required.  The registration deadline is Wednesday, July 31, 2013.  Please contact me with any questions at leyla.taber@achd.org.  We look forward to seeing you at the workshop.  



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