Michelle Ann 
iZeno, sponsored by IBM and SugarCRM 

Tuesday, 3rd September 2013

9:00 AM to 5:00 PM

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InterContinental Kuala Lumpur

 Sakura & Lotus Room

165 Jalan Ampang

Kuala Lumpur 50450


Event Organized By:

IBM Business partner



Every customer, Every user, Every time

Big data and mobile are transforming how people interact with their customers, and this is changing the very nature of CRM.

Today, you can enable customers to engage with anyone in any part of your organisation or your wider ecosystem. There are huge benefits, but it’s true you’re making everyone responsible for customer experience, not just your traditional sales and service teams.

Success depends on making meaningful information accessible to those who need it, enabling engagement, and managing processes and performance.

Join us to explore next generation CRM: Every Customer, Every User, Every Time

We’ve designed this session to give you insights into leading technologies and strategies that can help you make every person who engages directly with customers more effective, more empowered.

Sugar next generation CRM solutions enable customer facing people anywhere in your organisation to engage better than ever before.

Highlights of the morning

Practical examples of how to better understand every customer, and empower every employee to engage customers more effectively to deliver a consistently outstanding customer experience.

A SugarCRM overview and demonstration.

A presentation on how to empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable business outcomes. 

A session on the power of Sugar Ecosystem with live examples of SugarCRM integration with SMS, accounting and document management systems.

Who will be attending?

  • Business owners
  • Sales, marketing & customer service stakeholders
  • IT stakeholders







9:00 - 9:30


Every Customer, Every User, Every Time

CRM: Tools to maintain exceptional relationships

Ryan Lowe


9:30 - 10:00

SugarCRM takes the pain out of collaborating with partners, managing field and inside sales teams, and ensuring that sales and service are in constant in touch. Sugar’s ease of use boosts user adoption and slashes time to value. Campaign management features support ROI tracking of channel marketing efforts. And Sugar mobile keeps road warriors informed and productive.



Empowering Marketing professionals to deepen customer relationships

Customer expectations for relevant, personalized and consistent interactions are soaring. Catalysts like social media, real-time access to information and the growth of mobile devices are redefining what customers expect. With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. 


Mark Bryuns








Lai Kiat Sing


10:00- 10:30





10:30 - 11:00


11:00- 11:30

Witness the power of SugarCRM Ecosystem

As well as its affordable pricing and open platform, customers choose SugarCRM because of its strong partner network and ecosystem with ISV. Benny Ng from iZeno will showcase some proven integration between SugarCRM and SMS, Accounting and Document management systems.

Benny Ng


11:30 - 12:00




Do you have burning questions to ask about SugarCRM? Our competitors? How to ensure a successful CRM implementation? Ask our panel of experts on the day.


12:00 - 12:20

Lunch and Networking

In the afternoon

  • Optional breakout sessions
  • Industry solutions
  • 1-to-1 consultancy sessions with CRM experts

12:20 - 1:30


13:30 - 17:00