Co-Sponsored by Rhode Island Small Business Development Center, www.RISBDC.com
“The RISBDC is funded in part through a Cooperative Agreement with the U.S. Small Business Administration”

When

Monday September 16, 2013 from 4:00 PM to 5:30 PM EDT
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Where

East Bay Chamber of Commerce
16 Cutler Street
Suite 102
Warren, RI 02885


 
Driving Directions 

Contact

Elizabeth Olimpio
LizBESocial
508-525-9930
lolimpio@lizbesocial.com

Presented by Constant Contact Authorized
Local Expert Elizabeth Olimpio

 Liz Olimpio

 

Grow Your Business with Email & Social Media
Bonus Session Email Newsletter Reviews

Are your email and social media marketing programs creating new business for you? They should be.

Join Liz Olimpio and the LizBESocial team at the East Bay Chamber of Commerce on Monday, September 16th to learn how to develop a marketing plan based on your unique business needs using email and social media to connect to the audience that matters to you. This event is sponsored by the East Bay Chamber of Commerce. 

In this free workshop, small businesses and nonprofit organizations will learn easy-to-implement tactics for creating and measuring marketing campaigns without spending a lot of time or money.

You will learn how to:

  • Engage your audience. Marketing today is about engagement, and without understanding these fundamentals, your individual campaigns will not be as effective as they can be.
  • Develop a marketing plan. Based on your specific goals and objectives, what results are you trying to reach? All good marketing plans start with an end result in mind. Discover your end result and you’re on your way to creating marketing campaigns that grow your business.
  • Create marketing campaigns. You’ll learn the basic types of campaigns for the business results you hope to achieve and how to create content that reaches your audience and calls them to action.
  • Discover the channels that matter. From email to your various social networks and platforms, there a lot of ways to reach your intended audience. Learn the differences and best practices so you can choose the best channel for each campaign, to create the greatest impact.

By the end of the program you will be on your way to creating a marketing plan that incorporates your specific goals and objectives leaving you with a greater understanding of how to optimize your email and social media marketing to grow your business!

Participants will leave with a workbook full of ideas for timing their messages, writing winning subject lines, brainstorming offers or content to try, & how best to approach their next marketing campaign.

Agenda:

  • 3:45 - 4:00 PM - Registration 
  • 4:00 - 5:30 PM - Grow Your Business with Email & Social Media and Q&A  
  • BONUS SESSION: Email Newsletter Reviews- Email critiques will take place throughout the presentation. If you would like your email newsletter reviewed please send one of your email's to lolimpio@lizbesocial.com as a PDF by Monday, September 2nd.