"Email Marketing: Simple Strategies for Success"

Presented by Dana Pethia of Constant Contact

Dana Pethia of Constant Contact will present an information-packed seminar that will demonstrate email marketing and the power of its connectivity to social media; a hands-on, low-cost marketing tool that can really drive business success.  Attendees will learn the latest best practices for sending professional-looking email newsletters and promotions, and will have time to share experiences, ask questions and network with their peers.

You will also learn how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, and getting readers to take action:

•  Reach more people with your message
•  Create email campaigns that get results
•  Get your emails opened and read
•  Write compelling subject lines and copy
•  Interpret email campaign results (open-rates, bounce-rates, click-thru rates)
•  Examples of successful email campaigns

"The World According to WordPress"

Presented by Bobbie Bailey of Marketing Puget Sound

What is Wordpress? Everyone is using it, and if they're not they should be! Bobbie Bailey, President of Marketing Puget Sound, will help you discover the world of Wordpress from the point-blank basics to the infinitely customizable featuresWordpress is so well known for! Perfect for basic users and software developers alike, Bobbie will give you the knowledge needed to get started with a Wordpress platform.

"What's Your Pinterest Strategy?"
Presented by Andrea Mensink of The Tacoma Regional CVB Team

Learn by example - The team at The Tacoma Regional CVB are using Social Media to capture attention & provide useful, relevant content to their followers.

They're not unlike the rest of us when working to discover just 'where' to spend their time in social media and then, how to measure results.

Join us to hear how The Tacoma Regional CVB has used one of the fastest growing social media (Pinterest) to:

• Differentiating themselves from their competitors
• How they've incorporated the use of Pinterest into their overall brand strategy
• Getting their Pinterest 'boards' in front of their target/key audience
• Establishing goals that help them gauge success/effectiveness of Pinterest
  
• Tips & Hints from their "Pinterest Idols"