Advanced Social Media Marketing

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We'll cover ways to tie social media and email marketing strategies together to achieve an overall online marketing strategy that gets results.

This free workshop is designed to give small businesses and nonprofit organizations some simple ideas for growing their organizations using email marketing and social media. Topics include

what to write about
how to get more people to stop and read your messages and how to get more action, or reaction, to your messages and offers
what it means to run a campaign
and tactics for measuring success without spending a lot of time or money.

Participants will leave with a workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project. This class is best suited for beginners in online marketing. We will touch on Facebook, using images for higher impact and we will even cover the importance of mobile-friendly content for higher engagement. This is a great class for beginners and smaller organizations looking to accomplish more in less time and with a small budget.

About Marsha Pearson

With more than 35 years of business experience, including 10 years as the owner of a wild bird retail store, Marsha brings a wealth of knowledge in the areas of business development, professional training, and corporate communications to help small businesses and nonprofits define and achieve success. She owns her own company, Windy Wing Design & Promotion, and provides web development and design, as well as email and social media marketing services. She also hosts the popular website, WildBirdMarketing.com, which provides information on birds and birding to the world community at large, as well as marketing information geared towards wild bird retail store owners.

As a member of Constant Contact’s Philadelphia Metro team, Marsha brings her expertise and experience to help local businesses maximize the power of relationship marketing through the use of modern online communication tools like email marketing and social media.