Recipe for Success - Get your Marketing Cooking

When

Thursday September 26, 2013 from 9:00 AM to 12:00 PM PDT
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Where

Microsoft SF Office
835 Market Street
Suite 700 in Golden Gate South Room
San Francisco, CA 94103

Driving Directions

Cost: FREE

Parking

Commercial lots nearby – we encourage public transit – there is a Bart station right outside

Contact

Gabrielle Tavasti
Constant Contact - San Francisco/Silicon Valley

gtavasti@constantcontact.com

Meet our Presenters

null Elyse Tager is the West Coast Regional Development Director for Constant Contact. A long-time marketer and passionate entrepreneur, Elyse has helped hundreds of small businesses, associations, and nonprofits develop and implement effective social media and email marketing strategies to grow their business or organization. Elyse is a popular speaker, writer and educator known for providing marketers with the practical tools, techniques and strategies they need to grow their business using the combined firepower of email and social media marketing.

Sydni Craig-Hart

Sydni Craig-Hart of Smart Simple Marketing is a Constant Contact partner and helps growth focused companies plan, execute and manage marketing campaigns that get results. Known for her easy, strategic and results-focused approach to marketing, she also has the unique ability to find untapped profit centers in her client's businesses so they can create money NOW. She has worked with hundreds of businesses in over 50 different industries to achieve their marketing and sales goals.

Chance to Win!!

null You'll have a chance to win Constant Contact's "Engagement Marketing - How Small Business Wins in a Socially Connected World"

Join us in San Francisco for this FREE Event

Date:

Thursday, September 26th

Time:

9:00am - 12:00pm

What:

A Recipe for Success - Get Your Marketing Cooking

Where:

Microsoft SF Office, Golden Gate South Room

Cost:

Free - please bring a business card for admission

Tweet with us #CTCTrecipe

Want to get new patrons, increase diner loyalty, and generate revenue? Come discover tools to provide your restaurants or cafe with effective, affordable, easy-to-use, engagement marketing tools that help you reach new and existing customers wherever they are: on the web, email, social, mobile, and in-person. Learn list-building and social sharing strategies to ensure you’re always growing your contact list and expanding your reach.

Not sure what to write about? We’ve got you covered!

Agenda:

8:45 - 9:00 Sign in and networking

9:00 -10:15 Recipe for Success

10:15 – 10:30 Break

10:30 -11:15 Create Engaging Content That Makes You Money

11:15 - 12:00 Experts Q&A and Raffle!

Presentation Details:

Simplifying Your Online Marketing Dish

Presented by Elyse Tager, Regional Development Director, Constant Contact

Let’s face it: when it comes to online marketing, restaurants have a lot of options on their plates (pun intended!).

For starters, it seems like there’s a new social media network emerging every month. Then, there are the new reports about how small businesses need to get ready for the mobile revolution.

Meanwhile, you’re not supposed to neglect email marketing, Facebook, Twitter, online deals, Pinterest, or anything else, either.

If you don’t have a full-time marketing department to help you sort through how to manage all these different channels, then it’s easy to get overwhelmed.

By the end, we hope you’ll have a better idea of what ingredients make up the best recipe for your own restaurant’s online marketing.

We’ll share examples and case studies of how others are using Social Campaigns to engage their current customers, gain new customers and grow their business. During the Q& A section, you can ask questions, give us feedback and talk about your marketing experiences.

How to Easily and Consistently Create Engaging Content that Makes You Money
Presented by Sydni Craig-Hart, Smart Simple Marketing

The restaurant goers you are targeting are savvier than ever before! They have learned to tune out traditional forms of marketing and have become so adept at online “surfing” that they can take in online information without a care for banners or buttons. They use DVR to skip TV ads and often ignore magazine advertising. To capture their attention we must appeal to the experience and value they are looking for.

Content marketing is becoming widely accepted by growth focused restaurants because it complements the way buyers make purchasing decisions today—they are using the Internet to learn about the establishments that best meet their needs.

With content marketing, instead of pitching your menu and location, you are delivering information that makes your buyer more intelligent and appeals to their senses. The idea is that if we, as businesses, deliver consistent, ongoing valuable information to our prospective customers, they will ultimately reward us with their business and loyalty.

Unfortunately, though, many restaurants struggle to execute a comprehensive content marketing program. There is often a lack of knowledge of what to do and how to do it.

In this insightful presentation you will discover:

A formula for a simple content marketing strategy
Why listening to the conversation is so crucial (with some simple tips)
How to identify what topics your audience is interested in
How to engage your audience and a build community around your restaurant's brand
5 easy ways to re-purpose content you already have
What resources are available to help you produce and manage a profitable content marketing program

You will walk away from this presentation with practical steps can implement immediately to create, organize, and optimize a content marketing program that helps you to meet your marketing and sales goals.