Tracking who visits your website is essential for running your business. It's a good indication if your marketing efforts are paying off or not. But if all those numbers have your head in a spin, this workshop will help set you straight. We’ll primarily look at the data provided by Google Analytics, the free tool for measuring website traffic. Then, you’ll learn how to analyze the data, so you can understand where to make improvements to drive more traffic and increase conversions.
Instructor: Robbin Block
Robbin Block of Blockbeta Marketing
With more than 25 years of experience, Robbin specializes in marketing strategy, combining the best of traditional and new media like nobody's business. Her engaging and often humorous presentations deliver a dash of economic theory with a healthy dose of New York skepticism. You'll leave motivated, inspired and with real tools you can use to take your business to the next level.
Robbin is also the host of Minding Your Business -- reality radio for entrepreneurs -- and the author of Social Persuasion: Making Sense of Social Media for Small Business.
SCORE is now offering a 20% discount when you register for a total of three workshops at one time, or a 20% discount off of ONE class for clients who have met with or are scheduled to meet with a SCORE mentor. To take advantage of this special offer, call us at 206.553.7320