Many businesses dream about building a successful online business, but far fewer ever reach it. Bulk Candy Store is a local candy business that has achieved great success both online and offline. Ken Shenkman, one of the owners, will share his experience, what has worked and what hasn’t, in building his company’s highly successful online presence.
This workshop will cover the basics of Internet marketing for small businesses. The emphasis will be on explaining the concepts essential for online success. The goal is for the attendees to understand these concepts so they can either learn to implement them themselves, or to understand what skills they need to hire or contract with in order to reach their online goals.
Ken manages the company’s website and marketing programs and has been working on the Internet for more than 20 years. Their website is ranked as one of the top 10 online candy stores was recently included as one of the top 1000 retail websites.