SCORE Fairfield County and the Greenwich Library present the second in a seven-part workshop series:

Internet Marketing for Small Business

"Building an Internet Presence that Works"

Workshop #2 of 7:

Making Websites Work

Tuesday, October 29, 2013

6:00 pm - 8:00 pm | check-in starts at 5:30 pm

Greenwich Library

101 West Putnam Avenue, Greenwich, CT  06830

This is a FREE workshop

This second of seven SCORE workshops on internet marketing, this workshop focuses on how to create an effective website that generates traffic, keeps visitors engaged and converts visitors into leads and customers.

In this workshop you will learn:

• Design:  What makes a website work (and what doesn't)
• Usability:  What research tells us about visitor behavior
• Content:  What makes content compelling
• Platforms:  The options available to the small business owner for building and hosting your website
• Blogging:  Building a blog with a following
• Mobile:  Tailoring websites for mobile devices

Our Speaker:  Jeff Seaver

Jeff owns Seaver Interactive, a website design and internet marketing firm in Westport, CT.  An accomplished designer and programmer, Jeff has over 30 years experience in the communication arts and has been building commercial websites for almost 30 years.  He teaches internet marketing and website design at graduate school level and contributes to software guides and technical journals.  Jeff is a Business Mentor for SCORE and developed this series on internet marketing for SCORE's clients.