Saturday, November 9, 2013
9:00 am - 4:00 pm (includes lunch*)
Whallonsburg Grange Hall
Corner of Rt. 22 & Whallons Bay Rd.
Essex, NY 12936
This year's seminar, co-hosted by Adirondack Community Trust and the Essex Community Fund will once again be led by Andy Robinson, a nationally-recognized nonprofit trainer who will provide guidance to staff, board, and volunteers for responsible, effective and enthusiastic stewardship of the precious local organizations we serve.
Nonprofit Marketing on a Tight Budget
Want more attention for your work? Ignored by the news media? This workshop is designed to help organizations improve marketing success without spending a lot of money.
• Crafting a compelling message
• Who's your audience? Market segmentation
• Preparing a marketing plan
• Creating effective materials
• Thinking like a journalist: How to work with the news media
Mobilize Your Board to Raise More Money
If your board isn't raising all the money it could -- indeed, if your board isn't raising any money at all -- you're not alone. In this workshop, we'll discuss the reasons why, and outline strategies to turn things around. You'll leave with several practical, specific ideas for increasing board involvement and effectiveness.
• Redefining fundraising: It's not just asking for money
• Addressing myths and misconceptions about fundraising
• Lots of options: Dozens of ways your board members can participate
• Training and motivating your board -- and helping them hold each other accountable
*Lunch will be served. (Included with your $50 seminar fee)
If you have dietary restrictions please include on registration form.