Contact

Kareen Boncales 
Renaissance 
kboncales@rencenter.org 
415-348-6227 

When

Wednesday May 21, 2014 at 6:00 PM PDT
-to-
Wednesday July 2, 2014 at 9:00 PM PDT


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Where

Renaissance SOMA 
275 5th Street
San Francisco, CA 94103
 

 
Driving Directions 

How to Start Your Own Fashion Business

In this class, you will learn how to:

  • Defining your market (type of garment, who will wear it, price range) 
  • Identifying your unique selling point
  • Setting your clothing prices
  • How to sell to boutiques, department stores and large retailers
  • What to be aware of when choosing a manufacturer
  • Refine your vision and outline a big picture plan for the future
  • Test and troubleshoot your business assumptions (“SWOT” Analysis)
  • Estimate and research costs, and explore funding options
  • Lay-out what you’ve learned in the form of a mini business plan

Instructor - Julie Arvan’s experience includes her position as VP of Merchandising for the Gymboree Stores during its start-up years, owning her own retail business, and consulting to a large cross section of fashion and accessory companies through her firm, New Planet Consulting. She is also the founder of Nesting Days, a line of newborn baby carriers that she patented and is selling online at www.nestingdays.com.

When - Class meets from 6-9pm on Wednesdays

Cost - $120 (Scholarships available on a case by case basis)

Learn more about Renaissance Entrepreneurship Center online at www.rencenter.org.

 

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.