When
Tuesday November 19, 2013 from 6:00 PM to 8:30 PM CST
Add to Calendar
Where
HCC Spring Branch - Eagle Room1050 W. Sam Houston Pkwy. N.
Houston, TX 77043
Driving Directions
Contact
Sandra LouvierHCC Center for Entrepreneurship
713-718-6650
c4e@hccs.edu
Grow Your Business with Social Media: Simple Marketing Strategies for Small Businesses
Mobile Marketing - Presenter: Toni Harris, Constant Contact
This workshop is designed to give small businesses and non-profit organizations some simple ideas for growing their customer, prospect, or member network by using email and social media marketing.
We will discuss: 
- What type of content to use in your campaigns
- How to get more people to stop and read your messages
- How to get more action - or reaction to your messages and offers
- Why using images on social media channels creates higher engagement
- Why your content should be mobile-friendly
You’ll learn what it means to run effective email and/or social media marketing campaigns and what tools you can use to measure the success of your efforts without spending lots of time or money.
Participants will leave with a workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project. This is a great workshop for beginners in online marketing looking to accomplish more in less time - with a small budget.
Social Media Marketing Strategies - Presenter: John Whaley, PERT Center
Discover, develop and mentally pre-deploy a complete social media plan into your marketing mix, maximize your revenue and reduce your business cost by expanding your business online.
This session will teach you the major steps you must understand before you invest more resources into social media marketing. We will start with the big picture of marketing and end with a detail map of your social media roll-out plan.
You will be able to:
- Invest in online resources wiser;
- Understand why your website is you most important resource;
- Reduce accounts receivable with online payment systems;
- Digitize your current marketing strategy for online use;
- Find inexpensive resources to help you compete with much larger companies;
- Increase your market share by narrowing your niche online;
- Manage your entire business from a mobile computing device connected to the internet.
Meet our Distinguished Speakers:
Toni Harris, Houston, TX Constant Contact – Authorized Local Expert Speaker | Coach | Author | Trainer - Email & Social Media Marketing
Toni, affectionately known as "The Turnaround Queen®", is a passionate, dynamic and energetic speaker who "wows" her audiences melding best practices with real world solutions. As an entrepreneur for over 20 years, Toni has experienced the good, the bad and the ugly of entrepreneurship. Utilizing personal and professional experience, she has developed programs that help others make marked improvements in their businesses. Toni specializes in coaching her small business clients to take drastic steps in their businesses to increase their bottom line results which include email and social media marketing.
Toni’s awards include the 2013 Constant Contact Solution Provider Rookie of the Year, the "Spirit of Leadership Award" from Powerful Women International and the People’s Choice Award from the TCR Network.
Toni is a member of Powerful Women International, CEO Space International and recently earned her B.S. in Business Management with a concentration in Small Business and Entrepreneurship and is currently working on her Masters in Adult Education and Training from the University of Phoenix. Toni is also contributing writer and an a marketing advisor to Small Business Today.
*************************************
John Whaley, Owner PERT Center, Inc.| SCORE Counselor and Business Advisor
For more than 25 years, John Whaley has been an advocate for the advancement of entrepreneurship. An accomplished entrepreneur and business developer, John has continuously developed innovative methods for teaching people how to stay prosperous through self-employment. His commitment has nurtured relationships with powerhouse business support organizations such as the oldman Sachs 10,000 Small Business Initiative, Houston Community College Center for Entrepreneurship, Texas Business Alliance Youth Entrepreneurship Academy, (HACH) Housing Authority of the City of Houston Economic Development, Multi-Cultural Alliance, SCORE (Service Corps of Retired Executives), as well as the City of Houston’s Mayor’s Office of Business Opportunity, where he works to positively impact the state of aspiring disadvantage and underutilized small business owners. In his spare time, John enjoys helping others by “paying it forward” in addition to spending quality time with his family and friends.