DONUT MISS THE YANKEE CHAPTER PRSA ANNUAL MEETING, AWARDS & KEYNOTE SPEAKER!
WHEN: Thursday, November 21, 2013, 3 – 6 p.m.
WHERE: Red River Theatres, 11 South Main Street, Concord, NH
COST: $15 Members; $20 Member & Guest; $25 not-yet Members; $10 Students/ Interns/AmeriCorps
Please REGISTER by November 15th
Join us for PR coffee talk, AWARDS & NETWORKING at the Yankee Chapter PRSA annual meeting! Here’s what we have lined up — bring a colleague or student as your guest!
3:00 p.m.
“Dunkin’ for Hot PR & Branding Ideas” - Michelle King, Director of Global PR,Dunkin’ Brands
4:00 p.m.
Annual Meeting
Yankee Chapter PRSA Awards
Lifetime Achievement Award
Isobel Parke, APR, Fellow PRSA
2013 Summit Award, recognizing excellence in event-based PR strategy
4:45 p.m.
Networking Hors d’oeuvres, cash bar & Dunkin’ coffee and donuts
DUNKIN’ FOR HOT PR & BRANDING IDEAS
FinDD out what’s behind Dunkin’s PR campaigns, and get ideas on keeping
your company’s PR in the running, at the 2013 Yankee Chapter PRSA annual meeting.
What does it take to stay in the running in the coffee market? With beverage and food competition brewing strong, Dunkin’ Donuts was recognized again this year for offering a superior experience in customer loyalty in the coffee category and in the packaged coffee category in Brand Keys surveys.
Our keynote speaker MICHELLE KING is Director of Global PR for Dunkin’ Brands Group, Inc., and is responsible for external communications for Dunkin’ Donuts and Baskin-Robbins in the U.S and worldwide. In her dozen years at Dunkin’ Brands, she has helped develop and implement award-winning communications campaigns for many of the brand’s most important initiatives, including Dunkin’ Donuts’ return to California, its first mobile app for payment and gifting, the company’s IPO in 2011, and the launch of literally hundreds of innovative new foods and beverages.
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