Inbound Planning 

Inbound marketing is the hot new marketing buzzword, but what is it? And more importantly is it worth the money? This class will help you evaluate inbound marketing based on your unique business model, set realistic budgets and return expectations.

In this class we will discuss: 

The Plan: Answer the Hard Questions! 

Before you spend any money, start by start answering the simple questions you need to move toward your goals.  We will talk about the right questions to ask. 

The Budget: Stop Guessing!

Would you like to spend less money on advertising each week and still grow your sales? You can when you understand the relationship between referrals, your closing rate and the lifetime value of a customer.

The Calendar: Get Organized!

We will show you how to use a simple calendar spreadsheet, to create a year-at-a-glance tool to compare expenses, costs and results month by month and all year long. No more guesswork; now you can see what you are spending, and more important, what works! 

The Results: Which Measures Matter