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           $49.00 Early / $59.00 after 1/25/14

When

Monday January 27, 2014 from 9:00 AM to 12:00 PM PST
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Where

National University                                                                 705 Palomar Airport Road, Suite 150                   Carlsbad, CA 92011


 
 

Contact

SCORE San Diego 
 
619-557-7272 
workshop0140@scorevolunteer.org 

Build an E-Commerce Site 1-27-14

This session sets the stage for what is needed to build an e-commerce site to successfully sell your products online. You will leave with an overview of how to start your online business, choose shopping cart software, market your site, integrate social media, and accept payment for your products. Learn to carve out an internet presence that will attract substantial traffic and convert that traffic into paying customers!
 
This workshop covers:
  • Basic do's and don'ts of e-commerce sites
  • Shopping cart options
  • OpenSource vs. Hosted Solutions and PayPal
  • EBay and Yahoo stores
  • Merchant accounts
  • Marketing your site
  • Design tips for more sales
  • Information hierarchy
  • How to track your traffic
You'll also learn:
  • How to select the best shopping cart platform
  • Easy ways to get started
  • What your customer and Google are looking for
  • How to hire the right design team
  • How to build an e-commerce site that is both human and search-engine friendly

Presenters:

Fred Schlaffer is a SCORE mentor experienced in merchant processing - credit card and other retail payments systems. Fred also has the experience of starting three technology companies that were venture funded in excess of $45 million. He is also experienced in implementing Internet projects, computer hardware solutions and software systems. Fred has started small businesses, developed business plans, and managed both marketing organizations and sales operations.

Jeune Ortiz is Vice President of Marketing and Creative Director of future-ink, an award-winning web design and Internet marketing company. Jeune has more than 14 years of experience helping companies of all sizes generate revenue from their website and build an online image they can be proud of. Jeune has launched over 400 successful website projects, and also has experience integrating offline and online marketing strategies. 

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