Define your business, identify your customer base, and identify and characterize the competition, in anticipation of the task of establishing your competitive advantage.
Bob Ritz owned and operated a marketing and sales company for 35 years. Through his efforts he contributed to the success and growth of many apparel firms, including Tommy Bahama, COACH, and Cole-Haan. He worked with and mentored both retail and wholesale companies. His clients were some of the finest quality retailers in the country.
John Wham is a graduate electrical engineer with approximately 25 years’ experience in design and development of both military and commercial systems, beginning as an entry-level engineer and culminating as the Chief Engineer of a major division of a large electronics company. John co-founded a software development company and was in charge of product design and development. The company’s software products included a distributed project management system, regulation-compliant security system, and a sales force automation system, which became the flagship product of the company during the last 10 years of operation. He also served as President of the company for 4 years leading up to the time it was sold.
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