Contact
Ann GusiffA.Point.Marketing
ann@apointmarketing.com
415-497-8974
When
Tuesday January 14, 2014 from
9:30 AM to 12:00 PM PDT
Seminar: 9:30 AM - 12:00 PM
Check-in: 9:15 AM
About the Presenter:
Ann Gusiff, Constant Contact Authorized Local Expert and Certified Duct Tape Marketing Consultant
Ann is a marketer who is dedicated to helping small businesses save money on marketing through education and consulting. Ann earned her MBA from UCLA Anderson in Marketing and Entrepreneurial Studies and worked in brand management for consumer products companies. With her firm A.Point.Marketing, Ann now works with small businesses on marketing strategy and planning as a Duct Tape Marketing Consultant, with solutions that are simple, effective and affordable.
www.apointmarketing.com
415-497-8974 @APointMktg
Nurturing Relationships through Email,
List Segmentation and a CRM
Where: 3240 Kerner Blvd. Room 110, San Rafael, CA
When: Tuesday morning, January 14, 9:30 to 12:00 p.m.
Cost: FREE
Presenter: Ann Gusiff, A.Point.Marketing (Constant Contact Authorized Local Expert)
Bring business cards for networking.
What You'll Learn:
Email Marketing: Discover how communicating with customers regularly can help a small business stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty.
Learn how to start and build a strong permission-based customer list, get your audience to open, read and act on your email, and use your past results to sharpen your email marketing program as you go along.
This practical seminar will provide a concise, but comprehensive overview of how easy it is to create and send professional-looking email newsletters and promotions. Attendees will learn the latest best practices and proven strategies.
List segmentation: Segmenting your contact list is one of the best methods to provide relevant messaging to your contacts to drive sales, but is often the most overlooked. Come learn how segmenting works and the steps to do it effectively.
We'll cover the following areas so you can apply this to your contacts:
- How it works
- Start with a spreadsheet to keep it easy
- Think of basic segments first
- Consider the Sales Cycle
- Segment by types of Customers
- Collect more information
- Segment by Responsiveness
- Know Your Email Service Provider and what you can do
- Remember it’s not just about email
The power of a Customer Relationship Management (CRM): We'll start with the basics about CRMs, what they are and how to use them effectively to manage communications with your valuable contacts.
Note: Participants do not need to be a Constant Contact customer to attend.