Contact
Ann GusiffA.Point.Marketing
ann@apointmarketing.com
415-497-8974
When
Tuesday January 21, 2014 from
9:30 AM to 12:00 PM PDT
Seminar: 9:30 AM - 12:00 PM
Check-in: 9:15 AM
About the Presenter:
Ann Gusiff, Constant Contact Authorized Local Expert and Certified Duct Tape Marketing Consultant
Ann is a marketer who is dedicated to helping small businesses save money on marketing through education and consulting. Ann earned her MBA from UCLA Anderson in Marketing and Entrepreneurial Studies and worked in brand management for consumer products companies. With her firm A.Point.Marketing, Ann now works with small businesses on marketing strategy and planning as a Duct Tape Marketing Consultant, with solutions that are simple, effective and affordable.
www.apointmarketing.com
415-497-8974 @APointMktg
Grow Your Business with
Email & Social Media Marketing
+
The Marketing Hourglass: Creating an Outstanding Customer Experience
Where: 3240 Kerner Blvd. Room 110, San Rafael, CA
When: Tuesday morning, January 21, 9:30 a.m. to 12:00 p.m.
Cost: FREE
Presenter: Ann Gusiff, A.Point.Marketing (Constant Contact Authorized Local Expert)
Bring business cards for networking.
About this Seminar:
Many businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with and only so many hours in each day. The number of possibilities can feel overwhelming. This seminar will help make sense of the noise.
What You'll Learn: How to make the most of the combination of email and social media for your business or organization. Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.”
Then we'll get into The Marketing Hourglass, focusing on the total customer experience that ultimately leads to referrals and marketing momentum. We will use the Hourglass diagram to explain a logical path a lead should follow to participate in a company’s fully-developed Marketing Hourglass.
It’s one of the key elements in the overall Duct Tape Marketing system, but we could, in some ways, condense the entire course to this one concept, as it seems the easiest way to explain the marketing process in simple and practical terms. This session addresses the 7 phases of the Hourglass so that you’ll be able to apply the concepts to your business or organization.:
So join us and start to build a plan that will help you grow your organization by eliciting the responses you want from your customers and supporters.
Note: Participants do not need to be a Constant Contact customer to attend.