SMB Boston #33 -
The Evolution of PR, Marketing and Digital –
What’s Next for the Agency World?

Register Now!

Boston's Social Media Breakfast is organized by Bob Collins and brings together business leaders, marketers and entrepreneurs for a morning of networking and sharing of ideas and innovation.

#SMB33: The Evolution of PR, Marketing and Digital –
                  What’s Next for the Agency World?

Our next Social Media Breakfast will be held in downtown Boston on Friday morning, January 10th. 

The Public Relations industry and agencies as a whole have seen more change and evolution in the last few years than within the past few decades. Major mergers and acquisitions are happening around every corner, some known firms are fading away, and a few nimble and more responsive players are emerging stronger than ever.  But what is it exactly that is going to give certain agencies the upper hand in 2014?

Some will say that it’s all about the packaging, creating new service offerings that focus more on business impact than marketing impact. Others will say that it’s about the breadth of offerings you provide, whether within PR, Marketing, Digital or an integrated mix that enables you to become a one-stop-shop for clients. Others will say it’s about advocating for the “customer at the core,” being a partner that pushes clients to think differently, moving beyond their marketing goals and working to improve customer experiences overall.

Join #SMB33 to become a part of a friendly debate where a few of the most advanced thinkers in PR, marketing, social and digital will hash out what’s next for the agency landscape, what are the key factors that will set agencies apart from the rest in the years ahead, and what this evolution means for our clients and the programs we put into market