When

Wednesday, February 12, 2014

7:30 AM


Add to Calendar 

Where

Café Escadrille
26 Cambridge Street
Burlington, MA 01803
 

 
Driving Directions 

 

Contact

Alexandra Auer, CMP 
Associated Builders & Contractors, Inc. - Massachusetts Chapter 
781-273-0123 
alexandra@abcma.org 
 

Get Your Marketing Plan Ready for 2014!

Does your marketing plan include email and social media?  Do you think Facebook and LinkedIn are a waste of time?  Join us for breakfast, get excellent insight and learn best practices on how to grow your business with email marketing & social media.  You’ll leave with easy to implement tools and tactics that can be launched immediately by anyone on your team. 

You'll learn:

  • How to build your audience through list-building and fan-building techniques
  • What types of content attract the most attention
  • How to create campaigns and calls-to-action people act on
  • What types of reporting and analytics matter to your business
  • How to integrate it all into one simple strategy

Melissa Albano-Davis, the principal of Grapevine Marketing web design and marketing firm, helps business stop wasting time and money on tired advertising programs, so they can start connecting with their next customers.  She is certified by Google for Adwords and Analytics and Hubspot for Inbound Marketing and she is a Constant Contact Authorized Local Expert.  Grapevine’s online marketing programs have helped their clients cut their costs and multiply their sales, with trackable results.

Skill Level: Entry level to Advanced

Appropriate for: Business owners (small and large), administrators, marketing professionals, and anyone interested in learning more about email and social media

YOU COULD WIN $250 WORTH OF CONSULTING WITH GRAPEVINE MARKETING!

One lucky attendee will win an in-depth consulting package from Grapevine Marketing to include:

  • Analytics on up to 6 of the following elements: website, online marketing/advertising strategy (if applicable), blog, Facebook, LinkedIn, or YouTube company channel(s); Google Analytics report(s) for past 60 days; search engine optimization/marketing; email marketing (last 3 emails); SEO/SEM of top 3 competitors identified by you.
  • Review, analysis and discussion of 2014 goals and objectives
  • Written analysis of pre-consultation review
  • 2014 Inbound Marketing recommendations plan to include: competitive advantages and opportunities, search engine optimization analysis and strategies/tactics for improvement, recommendations for content development and promotion; email marketing analysis and recommended content & tactics, and/or specific strategies to your goals.
  • "Design & content audit" for two of the following: LinkedIn, Facebook, YouTube, and/or Email Marketing campaigns with specific areas of improvement and recommendations for each. 
  • Two 30-minute phone consultations to discuss the highest areas of priority; competitive opportunities; strategies and tactics to implement for 2014; and recommendations and best-practices.

REGISTER TODAY FOR YOUR CHANCE TO WIN!