Chicago City Treasurer's Online Marketing Contest

Educational Event Series - Final Event #4

Constant Contact is partnering with the Chicago City Treasurer's Office for the 4th annual Online Marketing Contest for Chicago's small businesses.

Click Here for details on our Online Marketing Contest!

Join Us for this FREE Special Event and learn key information to market your business the right way!

Tuesday, February 18, 2014 from 8:30am to 12:00pm CDT

8:30am - 9:00am - Registration and Networking                                                                       9:00am - 10:00am - Kathy Hays - Social Media Marketing Made Simple 
10:10am - 11:10am - Andrew Caravella - Maximizing Social Engagement & Customer Care                 11:15am - 12:00pm - Dan Saavedra - Driving Website Traffic through Email & Social Media Marketing 

 Social Media Marketing Made Simple

Many Social media represents the new word-of-mouth.  If you’ve been thinking about marketing your business with social media, you may feel overwhelmed and not sure how to get started.  Or you may not be convinced that it works. This seminar will show you the value of using social media to reach your customers, how it can lead to new customers or drive repeat business from your current customers and it will provide you with a lot of simple tips for getting started.

In this session you will:

•     Learn more about why you should be considering adding social media to your marketing mix.

•     Take a look at some of the most popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+ – and learn why each one might be right for your organization

•     Learn what you can do next if you’re interested in getting started with social media marketing – including some simple ideas for figuring out what to say and some “do’s and don’ts” of social media.

Your Presenter: Kathy, Hays,  Marketing and Digital Media Strategist, Hays Media Group and a Constant Contact Authorized Local Expert

Kathy provides conceptualization, implementation and execution of email, social media, digital survey and event campaigns for small and medium-sized b2b and b2c entities. Expert at identifying new markets for clients, serving as an “on call” marketing consultant, Kathy is an Accredited and Authorized Local Expert with Constant Contact, and is passionate about helping other businesses professionally and creatively grow their business. 

Maximizing Social Engagement & Customer Care for Your Business 

Over the past few years, social media has transformed the world of customer care, forever changing the way brands and people communicate. Now more than ever, customers want to be heard, acknowledged and taken care of almost instantaneously, and brands of all sizes are not always prepared or properly equipped to accommodate the demand.

In this session, Andrew Caravella, VP of Marketing at Sprout Social, will offer the latest data and trends in social engagement and customer care as well as share ways to improve your strategy and brand responsiveness. He'll highlight social customer care success stories, address common missteps and provide strategic recommendations for maximizing your business’s social potential.   

Your Presenter:  Andrew Caravella, Vice President, Sprout Social

 Andrew Caravella is vice president of marketing at Sprout Social, a leading social media management and engagement platform for business. He leads a rock star team that creates and delivers relevant, engaging content and conversations through multiple forms of media and technology. Andrew believes the heart of social media hinges on exceptional experiences and meaningful connections, and uses those principles to guide dedicated acquisition, brand visibility and customer growth efforts at Sprout. Follow him @andrewcaravella.

Driving Website Traffice through Email & Social Media Marketing

Streamline your online marketing by coordinating your website with your email and social media campaigns.

This session will cover strategies for making it easier for your audience to reach your content and increase your website and blog traffic. We'll dive into practical tips on how to easily repurpose your blog content and distribute it to your email subscribers and social media followers.

Your Presenter: Dan Saavedra, President, Betadac Media, LLC

Dan Saavedra is the President of Betadac Media, LLC, an online marketing firm based in Chicago. A former attorney, Mr. Saavedra now works with law firms and other businesses to develop and enhance their online presence and reputation. Betadac’s core competencies include marketing strategy development, website implementation, email marketing, social media, and blogs designed to drive business growth.Prior to his career in law, Mr. Saavedra was one of Netscape Communications Corporation’s youngest employees. He also co-founded a digital photo agency and continues to enjoy photography in his spare time. He serves as Chairperson of the Law Practice Management and Technology Committee of the Chicago Bar Association and has won awards from the Chicago Bar Association and the American Bar Association for a series of video interviews with federal judges from the Northern District of Illinois.

  When arriving at the event, don’t forget to check in on Facebook or Four Square at ‘Chicago Online Marketing Contest’

Register Now!

The contest is here.  Have you Entered?

Any online promotion you ran during 2013 or through February 28th is eligible - submit something old, or something entirely brand new. You don't have to be a marketing whiz to win!

Enter the Online Marketing Contest Here!

A special thank you to Microsoft for donating prizes for contest winners!