Wednesday April 9, 2014 from 9:00 AM to 4:30 PM CDT
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Corboy Law Center
25 E. Pearson Street
15th Floor
Chicago, IL 60611


Weinschenk Institute, LLC

Workshop Pricing

 $99 per seat



Payment is required in advance but it is refundable, less a $20 processing fee, if your cancellation is received three full business days before the course. If you fail to attend and do not notify us in advance, the fee is not refunded. Substitutes are welcome.

You will receive a ticket you can print and present at the door.

Our courses are 100% guaranteed. If you attend a session and decide it was not of value to you we will refund your course fee.


The Science of Creativity

Do you want to learn how to be more creative? Whether you are creating a new product design, solving the latest technical problem in your organization, or trying to write a song, in this one day workshop you will learn the art and science of creativity and how to apply it to your work and life. Be more creative and learn how to unleash your brain power to solve problems and create innovative solutions.

Why is it important to be creative? When people are creative they solve problems faster and with better solutions. They come up with new ideas, and create new products and services. They and their organizations become more innovative. When people are creative they work in the “flow state”, enjoy their activities more, collaborate better with others, and are happier with what they are doing and how they spend their time.

Is creativity something that you can learn to do and learn to do better?  The answer is yes, and The Science of Creativity workshop will show you how. In this fun, engaging, fast-paced, and creative workshop you will learn what stifles creativity, what makes creativity expand, and how you can become more creative.  You will learn processes and procedures that encourage creativity, and also the brain science behind creativity.

You will learn:

  • How to tap into your creativity even if you think you “aren’t the creative type”
  • How to come up with new and creative ideas
  • How your brain comes up with creative solutions and what you can do to work with the brain rather than against it
  • The 7 Principles of Creativity that you can put into practice right away to become a better problem- solver, and increase your own creativity
  • The three things you should avoid doing and saying so that you don’t squelch your own creativity or the creativity of others
  • How to get past roadblocks of creativity
  • What brain science tells us about creativity and the creative process

About The Instructors

There are two instructors for this course: Susan Weinschenk, and Sam Spitzer:

Susan Weinschenk is the founder and principal of the Weinschenk Institute.  She has a Ph.D. and over 30 years as a behavioral psychologist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her clients call her  “The Brain Lady” because she reads and write about how the brain works. Dr. Weinschenk writes a popular blog: www.blog.theteamw.com, is a regular blogger with Psychology Today (Brain Wise: Work better, work smarter), and is an international keynote speaker, and the author of several books, including How to Get People To Do Stuff.



Sam Spitzer in the Space Shuttle at NASA

Aerospace Engineer, jazz pianist, rocket scientist, composer, watergun designer, inventor, singer, artist, Sam Spitzer still is not absolutely sure what he wants to be when he grows up.  While working as a Propulsion Engineer with the Federal Aviation Administration he was responsible for the safety of over half a million passengers per year, and this allowed him to explore, understand, and crawl around in the guts of the Boeing 737NG.  His first hand knowledge and experience with creativity comes from the creative lives he’s led: Sam has designed and built regeneratively cooled liquid fuel rocket engines, and played and taught jazz piano. He is a jazz vocalist and composes original songs.  He makes the world’s most powerful water guns and mints his own “art coins” just for fun. Sam was told as a child that he “wasn’t good at math” and that he should stick to the art classes at which he excelled.  But now he knows that art and science are closely related, that people are naturally creative, and that all creativity operates under certain principles which can be taught and practiced.