Session 1 is presented FREE on May 10, 2014. Registration is at 9:30 a.m. and the session begins promptly at 10:00 a.m. and concludes by Noon.
WORKSHOP SESSION 1 - May 10, 2014 - FREE PRESENTATION
Start Up Basics focuses on testing your business idea and identifying the key factors that influence start up success. Start up Basics provides you with:
WORKSHOP SESSION 2 - Business Concept/Marketing Strategy (presented July 12, 2014)
Business Concept provides step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept section, you are able to:
Marketing Strategy provides you with an introduction to marketing methods and tools to maximize your customer reach. This session covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to:
outline your marketing strategy
WORKSHOP SESSION 3 - Financial Projections/Funding Sources and Next Steps (presented July 26, 2014)
Financial Projections uses exercises to help you better understand financial concepts. We will review sales and prices, financial risks and rewards, true start up costs, ongoing operating expenses, setting benchmarks for tracking progress and the organization of all your financial information. You will learn how to use our financial model to forecast cash flow, sales revenue and build solid pro-forma financial forecasts.
Funding Sources and Next Steps offers information on how to finance your small business. Discussions include sources of funds, the six C’s of credit, banking relations, ratio analysis, and monthly preparation and review of financial statements. You will get an inside view of how a bank assesses the merits of business plans and loan applications.