Become a Mentor Company

By becoming a Mentor Company, you support the next generation of industry leaders, receive support for your latest innovation from a team of top business students and showcase your brand and products at a prestigious event. Each Mentor Company gets matched with an MBA team that will work on case study tasks to support your product.

Who should participate? Any TV service provider, programmer or tech supplier with an emerging video product, service or app. Recent submissions addressed multi-screen video, second-screen apps, interactive news, on-demand stores, media gateways and advanced advertising.   

What's required? Mentor Companies provide product information and hold a meeting or conference calls with their Student Team to help them tackle their case study tasks and support your product. We understand you're busy so we supplement your support with our own sessions with the students. Mentor Companies pay a sponsorship fee to support the event and provide cash prizes for the winners. The sponsorship includes company inclusion in all event promotions and event materials.

How do we join? Contact Craig Leddy, producer and host, at cleddy@interactivetvworks.com or 914-310-6831. Hurry! The competition is getting underway. 

See which companies, schools, products and judges were a part of the 2013 Interactive Launch Competition.

‘The whole event from beginning to end was very engaging, from the intro discussion with the judges to all the student presentations and final keynote. It worked for the schools, the sponsors, the judges and the audience.’ – Mentor Company rep 

Create a Student Team

By creating a Student Team, you'll work with a top company on the latest video technologies and strategies. You'll compete against other Student Teams and strut your stuff before a Judges Panel of executives and an industry audience that includes media recruiters. Oh, and you might win a cash prize and start your career as a media mogul.  

Who should participate? Student Teams typically consist of about 3 to 5 MBA students who are involved in a media & entertainment program. Students should have an interest in learning about the latest video technologies and thinking innovatively about how to deploy and market them successfully in an increasingly competitive marketplace. 

What's required? No fees are required, just a willingness to apply fresh thinking. Once you recruit team members, you'll be matched with a Mentor Company and receive a case study with tasks to support your mentor's product, along with a list of Rules & Timelines to guide you. You can work with your Mentor Company through conference calls or face-to-face meetings if possible. We understand you're busy so we also provide separate consulting sessions and team guidance. Once you develop solutions for your tasks, you'll create a 10 minute presentation to present before the Judges Panel, which will determine the best solutions that support the products.

How do we join? Contact Craig Leddy, producer and host, at cleddy@interactivetvworks.com or 914-310-6831. Hurry! The competition is getting underway.

‘THANK YOU! It was extremely professional, thought-provoking and fun. This was an extremely good learning experience for everyone on the team.‘  – MBA Student Team member

‘I’ve been telling our entire school how awesome of an opportunity this has been. I can't thank you enough.’ – MBA Student Team member

RSVP to Attend

Admission to the 2014 Interactive Launch Competition is FREE for all 2014 Cable Show attendees. Your Cable Show badge grants you admittance to the event. However, pre-registration RSVP is recommended to reserve your seat: Register Now. 

For non-Cable Show attendees, admission is only $59. Students may attend for free -- please bring a student ID. Paid registration and student registration can be made through the Register Now link. 

Who should attend? Anyone who is interested in the future of television!

Watch as top MBA students tackle the biggest business & marketing issues of the day, from multi-screen video delivery to cloud TV. You'll hear about the latest video technologies and get innovative ideas about marketing, business models and competitive strategies.

The students provide fresh thinking, the judges offer expert advice and the audience provides networking opportunities. Hosted by Craig Leddy, President of Interactive TV Works and Lead Instructor of How Cable Works courses. Networking & cocktails to follow! 

The top 3 finishing teams win cash prizes, in addition to getting a career-advancing mentoring experience. Vote for your favorite team for the Audience Choice Award!

The 2014 Interactive Launch Competition

Cable Show attendees: RSVP to reserve your seat for FREE, bring your Cable Show badge

Non-Cable Show attendees: Register for only $59. Contact Craig Leddy, cleddy@interactivetvworks.com 

Student attendees: RSVP to reserve your seat for FREE, bring your student ID 

Register Now!

Monday, April 28, 3 PM to 5 PM PT

Los Angeles Convention Center, Room 411 (Theater)

1201 South Figueroa St.| Los Angeles, CA 90015

Interactive Launch Competition Copyright 2014 © Interactive TV Works, Inc. All rights reserved