THIRTY MINUTES TO DIGITAL MARKETING SUCCESS!

FREE ~ Register Now! 

Join Constant Contact Authorized Local Experts for seven powerful 30 minute presentations to help you turn 2014 into your year for powerful customer engagement! It’s all happening on January 30th! Don’t miss out.

Agenda:
8:00am - 8:30am:  Networking
8:30am – 9:00am: 2014 Quick Start Marketing Plan, Presented by Nicole McGarrell
 9:00am – 9:30am: Harnessing the Power of Linked In, Presented by LisaMarie Dias
 9:30am – 10:00am: Content Marketing, Presented by Vik Rajan
10:00am – 10:30am: You Oughta Be in Pictures! What is Visual Digital Media -- and Why Do You Need it?, Presented by Nancy A. Shenker 
10:30am – 11:00am: Simple Strategies of Email Marketing, Presented by Naini Nakagawa 
11:00am – 11:30am: Making the Case for Mobile, Presented by Shayne Spencer
11:30am - 12:00pm: Turning Connections into Customers, Presented by Jan Wallen
12:00pm – 1:00pm: Q&A and Wrap-up

This high energy morning will be packed with the latest strategies, best practices and proven tactics a business or organization should understand to successfully launch a social media marketing campaign. Participants will leave with real world insights and knowledge they can put to work immediately.

2014 Quick Start Marketing Plan 
Presented by Nicole McGarrell

Are you ready to take your business to the next level in 2014 but not sure where to start? One of the most important keys to success for a business is having a marketing plan. In this session, we will discuss creating a 2014 quick start marketing plan so you can focus on the right target market, utilizing the best promotional marketing tools, and setting up a timeline so your marketing will be consistent and effective. Bring your notebooks/tablets/smartphones and get ready to take notes and leave with an actionable marketing plan for at least the first quarter of 2014!

Harnessing the Power of Linked In  
Presented by LisaMarie Dias

During this information packed session, LisaMarie will discuss the components of an effective Linked In profile and how this powerful, free tool can be used to do research, build your network and find warm leads.   

There will be time for questions so you will come away with a better understanding of how YOU can use this tool more effectively. 

Agenda:

• Overview of Linked In – how it works and why you should have a LinkedIn profile
• How to set up an effective profile
• How to find and share your profile link 
• Creating a plan for posting
• Using Linked In for research
• Using Linked In to build your network
• Using Linked In to find warm leads 

Linked In is a powerful tool every professional needs to master. This session will show you how!

Content Marketing
Presented by Vik Rajan

You Oughta Be in Pictures! What is Visual Digital Media -- and Why Do You Need it?

Presented by Nancy A. Shenker

A picture is worth 1,000 words -- literally. Infographics, Vine, Instagram Video, and Snapchat (and others) are all part of the future of digital communications. You'll learn what each of these media is and how to integrate them into your marketing plan for 2014 and beyond. Bring your prettiest face to the session -- we'll have an opportunity for audience participation! 

Simple Strategies of Email Marketing
Presented by Naini Nakagawa

Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.

Topics in this session will include:

• Email is marketing...and what marketing really is
• Beyond the message (and your list) – email is more than just email
• What to write about
• Getting readers to take action

Making the Case for Mobile
Presented by Shayne Spencer

In a recent survey from Pew Internet & American Life Project, 50 percent of participants said they were already using mobile to access nonprofit websites and emails. Also, as of March 2013, 43 percent of all email was opened on a mobile device.

This presentation will cover mobile-friendly marketing & strategy:

• Why you can’t ignore mobile even if you think your customers aren’t using it.
• How mobile is the new reality for small businesses and nonprofit organizations.
• What you can do today to optimize your email to be mobile friendly.

At the end of this presentation you will have a better idea of becoming mobile-friendly from the perspective of the choices you can make to be better position in a world in which mobile has become a part of us.

 

Turning Connections into Customers
Presented by Jan Wallen 

Your profiles are on LinkedIn, Twitter and Facebook, and you’ve got a few connections and followers. Now what do you do with them? What if you could use social media to get customers?  One of the biggest mistakes business owners make on the social media sites is collecting connections and followers, and then doing nothing. Many times it’s because they don’t know what to do next. You’ll learn step-by-step what to do to – even if you don’t have a lot of time. At the end of Jan’s presentation you’ll know exactly what to do and your Top 3 next action steps to turn your connections into customers.

 

 

FREE ~ Register Now!