Description: This seminar will explore digital marketing for small business, looking at why it’s important for a small business to maintain an active website, be found by search engines like Google and be active on social media. We will review each digital marketing discipline; particularly search engine optimization (SEO), social media marketing, content marketing and online reputation management. Finally, the speaker will show how small businesses can get started, sharing tips and tricks his company uses every day to maintain their own site as well as those of their clients.
Speaker Bio: John Cashman is Founder and President of Digital Firefly Marketing. He currently leads all day-to-day operations including SEO, Social Media, and Content Marketing. Mr. Cashman is a seasoned start-up veteran with over a decade of experience. He has worked in three venture backed start-ups in all phases of digital marketing from website design, to SEO, to Pay-per-click to social media and web analytics.