Mihaylo In-Class Experience
Featuring Professor Jeffrey Williamson
Have you ever wondered what it would be like to be a graduate student in the Mihaylo College of Business and Economics? The Mihaylo In-Class Experience will give you the opportunity to sit in on a current course to familiarize yourself with the class structure and course content, while having the opportunity to meet with an esteemed faculty member as well as current students in the FEMBA program.
Course: MKTG 596 - Contemporary Topics in Marketing
Course Description: Learn the framework for customer-focused management; how to increase satisfaction and retention through service strategies to measure service quality and calculate customer lifetime value and profitability.
Professor: Professor Jeffrey Williamson