Mumpreneur Workshop: "DEFINING YOUR BRAND IDENTITY & BUSINESS PERSONA. USING IT TO ENGAGE ONLINE SERVICES"
When
25th Feb 2014 (Tues)9:30am - 1:30pm
Registration starts at 9:15am
Where
SCWO (S'pore Council of Women's Organisation)96 Waterloo Street
Singapore 187967
Singapore
Driving Directions
"Defining your Brand Identity & Business Persona. Using it to engage online services."
Do you have a Branding Strategy?
Keen on developing your brand?
Or
Are you a Fiverr fan? Do you work with online Website Designers? Have you gotten someone to design your logo? Are you planning to create a corporate video?
- If you use similar online services, this workshop is for you!
This is a 2-part Workshop.
Firstly we will briefly explore your brand. Learn what your Brand represents & come up with a basic Brand Strategy that can set you apart from other similar businesses.
Thereafter, discover how to work with online vendors (Website Design, Logo Design, Corporate Videos, Promotional Flyers). To communicate effectively and to ensure these vendors can deliver what you want, you must be able to describe your business persona in clear terms.
In this hands-on workshop, we will work and discuss the importance of a Business identity. Not only can you use this to ensure the best work from your vendors, it is also essential to know your "Business Persona" (or Brand Personality) when reaching out to your customers.
You will also learn how to create an imageboard - a useful tool for communicating your vision to service providers helping you with a video, a flyer or any design-work. 
Workshop guideline
1. Why your business identity is important?
2. Who is your “Persona”?
3. Personalities for brands?
4. Imageboard hands o
Templates and resources will be provided when you attend the workshop.
25th Feb 2014 (Tues)9:30am - 1:30pm
Registration starts at 9:15am
SCWO Training Room (Waterloo Street)
Mums@Work Members: $118.67
Non-members: $145.67
Passionate about sharing and learning, Diana Albarrán González believes that Creativity and Design can improve businesses and people’s mindsets. She has more than 10 years of Design experience in Mexico, Spain, Japan and Singapore. This has given her the ability to identify, address and solve problems in a variety of contexts. She co-authored an ebook about Strategic Design and Management in Mexico and worked in Design education from 2008 to 2011 teaching courses like Creativity, Strategic Design and Management and Design Foundations.