"I want you to feel what I feel – that’s how the information is bound to the experience and rendered unforgettable.” (Peter Guber)

When

Monday, March 10, 2014, 2.30-5.00pm
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Where 

A|B|C contemporary
Armin Berger Gallery
Breitensteinstrasse 45
8037 Zurich


Directions

Participation Fee

The participation fee amounts CHF  85.-  per person.

More Information

We also offer Storytelling Coachings Sessions and  Full-Day Storytelling Workshops for individuals and companies.

For more information visit our website or contact us.

Hosts

Armin Berger & Susanne Mueller-Zantop

Contact

Susanne Mueller Zantop
CEO Positions AG
0041-434997823
office@ceo-positions.net
 

CEO Positions Storytelling Class Continued

Monday - March 10, 2014 - start 2:30pm | Storytelling Class

THE STORY CONTINUES - after our successful Storytelling Class in January 2014, we are happy to announce that we will host another workshop in March 2014 with focus on "Corporate Storytelling". 

Let's practice what we learned and improve our storytelling skills! 

Agenda March 10, 2014

1.) Welcome to the Storytelling class
2.) Key take-aways from the Storytelling class from January 2014
3.) Introduction 'Corporate Storytelling' - focus on today's marketing
4.) 'Corporate Storytelling' - 'How to make a memorable story'
5.) Let's get practical - Case story per participant
6.) Let's get practical - review
7.) Discussion
8.) Drinks - and more stories

Due to limited spaces please resgister as soon as possible.You are interested in Storytelling but you can not make it on March 10? No worries - we also offer Storytelling Coaching Sessions and  Full-Day Storytelling Workshops for individuals and companies.

For more information visit our website or contact us.

Key Take-Aways January 2014

WHAT MAKES A GOOD CORPORATE STORY?

1.) The sense of a Corporate Story is 'stickiness'. The Story must be remembered. Most of the people are full of information and have a hard time remembering everything. PPTs and strategy papers do not help anymore.

2.) A 'sticky' Story has the following characteristics:
a) you can see the protagonist or witness,
b) simplifications, short periods, geography (December 31, Zurich, Shop, ...),
c) familiar elements and positive connotations such as environment, characters, people (The Daltons),
d) moments of surprises and unexpected changes,
e) 'absurd ideas' or crossing of frontiers (diamonds in toothpaste),
f) personal aspects (my project has been stopped).

3.) Humor helps to nicely wrap bitter lessons ('Nie wieder Prosecco', Martin Suter).

SUGGESTIONS:

Our life is full of Stories even if we don't recognise them as such. Observe your everyday life and find stories with the pattern mentioned above. Try to tell the stories and practise the Arts of 'telling' strategic messages. People will remember it. And don't forget: 140 million tweets are posted every day. If you manage to tell your story in a Tweet your are unbeatable.

Hosts

Susanne Mueller-Zantop is specialised in strategic, technology-based corporate communications, positioning and video-messaging. She is CEO and founder of CEO Positions AG, a consulting firm focused on CEO reputation, and founder of the research initiative CEO Future Communications Community (CFCC).

Armin Berger is a trained actor with ten years of working experience in theatre. Today he works as a speaker in television and radio stations in Germany, Austria and Switzerland. He gives lectures and is the German voice of many international writers. Armin is a communication trainer specialized on non-verbal communication and is the owner of the A|B|C ontemporary art gallery in Zurich.