Thursday February 20, 2014 from 8:00 AM to 11:15 PM CST
Add to Calendar 


Gaylord Texan Resort & Convention Center 
1501 Gaylord Trail
Grapevine, TX 76051

Driving Directions 


Kelly Dando 

ASA/CFMA Joint Breakfast 

Develop A Winning Health Plan Strategy: Conquer Health Care Reform through Risk Pool Management

 Please join ASA, CFMA and the Hays Companies for a dynamic educational event!  In this seminar, you will learn how to take advantage of the misunderstood components of Health Care Reform and develop a sustainable health plan strategy through risk pool management.  This fascinating presentation will address:

  • Key decisions facing your organization due to the latest Health Care Reform regulations
  • The macroeconomic forces influencing the competition for your greatest asset:  Human Capital
  • The historical failures and most prevalent myths of effective health plan cost management
  • Why the industry benchmarks are wrong and are driving the costs of your health plan higher
  • How to structure your medical offering to increase the value of benefits and reduce costs

If you are a Business Owner, Human Resource or Finance leader seeking to navigate through this complicated law, you will find this educational session invaluable!

 The keynote speaker for this event is David Ross, Executive Vice President and Director of Underwriting Services for Hays Companies. David brings a truly original perspective to the upcoming Health Care Reform mandates and the real cost drivers within your health plan. Having worked as a Health Care Strategist for a prominent health insurance carrier, his knowledge and experience uniquely equips him to dispel the misconceptions about the healthcare system and explain how the deck is naturally stacked against you, the plan sponsor. The good news is that you can seize the opportunity to implement a cost-effective and competitive health plan despite the upcoming 2015 Health Care Reform mandates.

8:00 am to 8:30 am – Breakfast                             

8:30 am to 9:30 am  – Health Care Reform & the Fundamentals of Risk Pool Management

9:30 am to 9:45 am – Break

9:45 am to 10:45 am – Developing a Sustainable Health Plan

10:45 am to 11:15 am – Questions & Answers


Reserve your seat by emailing your RSVP to cfmadfw@gmail.com or register online at http://www.dfwcfma.com


All attendees will be eligible to win an iPad mini!

This program has been approved for 2.0 strategic or general credit hours toward PHR and SPHR recertification through the HR Certification Institute (HRCI) and 2.0 CPE credit hours for CPAs through the Texas State Board of Public Accountancy.