The Illinois Small Business Development & International Trade Center is partially funded by the U.S. Small Business Administration (SBA), the Illinois Department of Commerce and Economic Opportunity (DCEO), and the College of Lake County as a service to small businesses. Reasonable arrangements for persons with disabilities will be made if requested in advance. To make arrangements please contact us at (847) 543-2033 or TDD: (847) 223-0134.
Social Media Boot Camp is simple enough for busy entrepreneurs to grasp yet robust enough to affect the bottom line. From Facebook to Twitter, Google Local, LinkedIn and more, learn ways to generate leads and new customers from social media!
Whether you are new to social media or already involved, you will come away with a better understanding of this marketing platform and have practical techniques to implement in your business.
Small Business owners will learn how to use social media platforms, develop and manage social media campaigns and analyze results. The intended audience for this boot camp includes: small business owners, marketing professionals, and those who desire to implement social media efforts to drive sales, create customer loyalty and expose their product or service to a new audience.
Attend the series of four and save.
Social Media Marketing | Tuesday, April 8 from 1–4 p.m.
This class is a great introduction to the fundamentals of the social media landscape and social media strategy. It covers demographics, plan development, content strategy, keyword search and more.
Social Media Engagement | Tuesday, April 15 from 1-4 p.m.
Learn best practices to create a social brand for your business, create communities and attract "influencers". This class also covers how to use social media to manage your customer service and how to read and interpret very useful analytics.
Social Media Platforms | Tuesday, April 22 from 1-4 p.m.
What is the best platform for your specific business? This class offers an overview of the critical features of Facebook, LinkedIn, Twitter, Pinterest and social advertising.
Social Media Local | Tuesday, April 29 from 1-4 p.m.
Learn how to put your business on the map with Google Local. Whether you’re an auto mechanic, or a family-owned store with multiple city-wide shops, Google Local can help get your business found.