Daila Boufford 
American Association of Family and Consumer Sciences 
703 706-4609 


Online Event 



Understanding the Behavioral Side of Finances
Check with your state or district to see if this webinar is approved for CEU credit!


Money affects almost every part of our lives. And the decisions we make regarding how to earn it, spend it, and save it have never been more critical….or more studied.

Thanks to the rapidly growing field of behavioral economics, we now have a far deeper understanding of why we make the decisions we do around money. 

Learn new ways to build financial stability and foster financial competency  at this AAFCS educational webinar (1.5 PDUs):

Understanding the Behavioral Side of Finances

Presented by Syble Soloman

Archived Recording - 90-minute program

Register Now!

$35 for AAFCS members ($50 for non-members)

Use our Bundled Pricing Discount to save on registration!

When couples argue over finances, it is not really about money—it is about what it represents…the values and priorities behind the differing perspectives. For example, one parent may want to save for a child’s college education while the other believes the child should pay his own way to develop character and self-reliance.

 When budget-conscious individuals break down and make impulse purchases that they cannot afford, it isn’t because they can’t manage their money.  Often it is a simple misfire in the neo-cortex area of the brain, where logical thinking occurs.

 How powerful would it be if the couples in the first example chose to discuss their differing perspectives on child rearing instead of arguing about money? Or if the shoppers understood what happens in the brain when faced with emotional triggers?

 The Money Habitudes approach developed by Syble Solomon is built around understanding how our behavior, our perspectives, and our emotions affect our actions when it comes to money. With this knowledge, individuals can learn how to avoid problems, communicate better, reduce stress, and enhance relationships.  They will have greater control over their personal finances.

 This webinar was designed for FCS professionals who want to explore new strategies for getting to the root cause of most money problems.

 In just 90 minutes, you will learn how to: 

  • Identify the way the brain functions when making money decisions.
  • Understand the six major influences that shape a person’s unique habits and attitudes (habitudes) related to money.
  • Use a simple tool (deck of cards) with individuals, couples or groups as a stand-alone activity or to complement other financial literacy and relationship programs with groups.
  • Understand the power of a behavioral approach to finances and how to incorporate it into your current program
  • Become more approachable and less judgmental when working with individuals and their finances

This tangible, practical application of the hot topic of behavioral economics will be of interest to even the most experienced financial educators and counselors who will appreciate that the material is new, different, effective, and fun.  It is definitely not the same old approach to the difficult topic of money.

 Register now and start changing the conversation about money.  

About the Presenter:

Syble Solomon is a frequent presenter on the psychology of money - how people interact with and relate to money.  Her popular money communication methdology, Money Habitudes (R), has been used by tens of thousands of people in three dozen countries and was named a personal finance book of the month by The Washington Post.

How does an archive work?  Once you register for the archived event, your confirmation email will contain log in instructions for viewing the archived event.  You may choose the day and time that you view the event, but please be aware that registration gives you access to 1 viewing only.

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100% Refund if You're Not Satisfied

We believe you will find our professional development events to be of high quality and unique value.  Our goal is to provide you with a great online learning experience.  Our webinar tool is very easy to use and we offer technical support before and during our events. However, if you should encounter technical difficulties during the webinar that impede your learning in any way, we will either correct the problem or refund 100% of your registration fee. 

Our webinars will be available through the archive for 1 year from the date of the live event. During this time, the customer is at liberty to choose the day and time that they view the archive.  No refunds will be given for non-attendance.

AAFCS Virtual Professional Development:  Get Inspired. Get Jazzed. Get With It.  

Register Now! 

$35 for AAFCS members ($50 non-members)  

If you work at a higher ed institution and would be interested in using this webinar as content in your classroom, please contact Daila Boufford for information on special site license rates!