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April 21, 2014 9:00 am - 3:30 pm

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SCORE San Diego 
550 West C Street, Suite 550
San Diego, CA 92101

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SCORE San Diego 

Successful Sales Strategies 4-21-14 

This program focuses on direct sales and will help you feel more comfortable and competent when meeting with prospective customers. You will learn how to identify prospects and the key to getting the prospective clients' interest, so that with a well-designed sales presentation you can determine which benefits are important to your prospect. The workshop also reviews telephone techniques to help get appointments, and you'll receive tips on how to understand different personalities and the importance of that in making your sales efforts more effective.

Experts will also lead discussion on:

  • Key focus areas in selling
  • Selling benefits
  • Identifying your target market
  • Qualifying your prospects


Evonne Adani obtained her first corporate position in the Import/Export and Logistics Industry for TNT Express. She held various positions in Operations Management, HR, Training and Finance. After moving to the global corporate head office in The Netherlands, Evonne taught skills, systems, pricing and profitability training in over 30 countries. She built and managed a team whose primary responsibility was pricing of new and existing business from $10 per week customers to $20 million per year accounts.

Joe Phillips has been a consultant and executive in the business world since 1978.  He has been CEO of two companies, one of which had revenue of one billion dollars.  He has worked with a number of different companies, including Western Digital, AT&T, Memorex and Unisys, and led two successful turnarounds.  Joe started-up the Hard Disk Drive business for Western Digital in Malaysia.  In a period of two and a half years, he purchased the land, built facilities totaling 480,000 sq. ft., and hired 5,000 employees in an area with 2% unemployment.  Joe spent nine years as an expatriate and was responsible for facilities in China, Malaysia, Mexico and the Philippines.

Ron Woodhill is the former President and Chairman of R. W. Smith and Company, CA, and former President of Allied Buying Corporation, IL.  His expertise and specialties relate to all aspects of distribution, marketing and sales in the commercial food service industry.  A graduate of the Owner/ President Management Program Harvard School of Business, Ron has served on various boards of directors, including the Bank of Rancho Bernardo, CA and the Food Equipment Distributors Association, IL.  

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