Where
Canadian Red Cross
909 Fairfield Road
Victoria, BC V8V 3A3
PLEASE DO NOT PARK IN THE PARKING LOT. STREET PARKING ONLY.
Webinar, March 26 - The Shifting World of Business and Community
As the nonprofit continues to grow at an exponential rate (46% increase in the number of nonprofits from 2000-2012) the world of corporate fundraising has become increasingly complex and extremely competitive. And yet, true corporate partnerships can deliver significant value that goes well beyond a traditional donation.
How can your organization build its brand to rise above the seas of ribbons, donations and calls to action? How do you build deeper corporate relationships to deliver business and social return and ultimately stand the test of time? Learn about the shifting expectations of business, the need for outcomes and the innovative strategies and tactics that build meaningful partnerships, deliver tangible business and community results and inspire action among key stakeholders.
Mid-level and senior fundraisers who have responsibility for corporate giving;
Senior leaders who are looking for innovative ways to achieve mission goals while raising critical dollars for support;
Board members who oversee fundraising and need to understand evolving trends and practices.
How can your organization build its brand to rise above the seas of ribbons, donations and calls to action? How do you build deeper corporate relationships to deliver business and social return and ultimately stand the test of time? Learn about the shifting expectations of business, the need for outcomes and the innovative strategies and tactics that build meaningful partnerships, deliver tangible business and community results and inspire action among key stakeholders.
At the conclusion of this session, participants will:
Explain and understand impact of evolving trends and innovations on business-community partnerships today and the role of multiple partners for collective impact and greater value;
Apply techniques to develop proactive and effective business-community partnerships;
Design a strategy from internal preparation to external execution; and
Understand how to manage implementation and execution of partnerships.
Target Audience
Target Audience
About the Presenter:
Jocelyne Daw is a recognized pioneer and leading expert in the evolution of authentic business and community partnerships and in the integration of branding and social impact. She is Founder & CEO at JS Daw & Associates, a boutique consultancy helping business & nonprofits strengthen community impact. Jocelyne's work uses the principles outlined in her books Cause Marketing: Partner for Purpose, Passion and Profits (2006, Wiley/AFP) and Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results (2010 Wiley/AFP).
IMPORTANT: Networking time will be offered at the conclusion of the webinar, from 11:30 - 12:00 pm.